Mkt415 - Study guides, Class notes & Summaries

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MKT 415 Topic 4 DQ 2
  • MKT 415 Topic 4 DQ 2

  • Other • 2 pages • 2023
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  • Topic4 DQ2 Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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MKT 415 Topic 3 DQ 2
  • MKT 415 Topic 3 DQ 2

  • Other • 2 pages • 2023
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  • Topic3DQ2 Goto YouT.Findan exampleof a highly viewedvideo (commercial).Whyis itsopopular?
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MKT 415 Topic 5 DQ 2
  • MKT 415 Topic 5 DQ 2

  • Other • 2 pages • 2023
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  • Topic5 DQ2 Whataresomeexamplesofdigitaladvertising?Whataretheadvantagesofthistypeofadvertising?Whataresomedisadvantages?
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MKT 415 Topic 4 DQ 1
  • MKT 415 Topic 4 DQ 1

  • Other • 2 pages • 2023
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  • Topic4 DQ 1 Whatisthepurposeofanindexnumber?Whyisitvaluableforamarketer?Givesomeexamplestosupportyouranswer.
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MKT 415 Topic 5 DQ 1
  • MKT 415 Topic 5 DQ 1

  • Other • 2 pages • 2023
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  • Topic5 DQ1 Whataresomeexamplesofalternativemarketing?Whataretheadvantagesofthistypeofmarketing?Whataresomedisadvantages?
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MKT 415 Topic 5 DQ 3
  • MKT 415 Topic 5 DQ 3

  • Other • 2 pages • 2023
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  • Topic5 DQ3 Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach
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MKT 415 Topic 2 DQ 1
  • MKT 415 Topic 2 DQ 1

  • Other • 2 pages • 2023
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  • Topic2DQ1 Whyisconsumerbehaviorandinsightimportantforadvertisingandpromotion?
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MKT 415 Topic 1 DQ 2
  • MKT 415 Topic 1 DQ 2

  • Other • 2 pages • 2023
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  • Topic1DQ2 Explainthebenefitsofanintegratedmarketingcommunications(IMC)strategy.
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MKT 415 Topic 4 DQ 4
  • MKT 415 Topic 4 DQ 4

  • Other • 2 pages • 2023
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  • Topic4 DQ4 Discusstheadvantagesanddisadvantagesoftelevisionadvertising.
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MKT 415 Topic 7 DQ 1
  • MKT 415 Topic 7 DQ 1

  • Other • 2 pages • 2023
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  • Topic7 DQ1 Howismarketingeffectivenessmeasured?Whyismeasuringeffectivenessofadvertisingdifficultorcontroversial?
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