Mkt 315 topic 4 Study guides, Class notes & Summaries

The purpose of this assignment is to create a resume and a cover letter that can be used to effectively present yourself to potential employers. Self-promotion is an integral part of career success, and the first and most important product you need to learn how to market is yourself. You are a brand, and your ability to communicate your brand effectively to potential employers for internships and entry-level jobs in your field of study is an essential workplace skill. Review the topic mate...

1. Marketing: 2. Marketing Concept: 3. Marketing Mix: 4. Marketing Plan: 5. Marketing Strategy: 6. SWOT Analysis 7. What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 8. Pete'sCarWashwilldonate10%ofPlatinumCarWash purchasestofeedthehomeless.Thisisan exampleof ? 9. GingerJoneswasreadinganinterestingnewspaperarticlethatdiscussedthediversecultureofaforeign land.However, bythetimeshefinishedreadingtheartic...

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

Sometimes a new product or service endeavor fizzles in the marketplace. Looking back, it seemed like a "good idea" at the time; however, it is evident that the promising new product or service is now headed toward obsolescence. Assume the role of the lead marketer of a struggling (or failed) product. Provide a detailed analysis of the product or service failure; and present a step-by-step description of how these (and future) product failures could be avoided. Include links to relevant marketi...

In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in "goods" is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives. Describe how a marketer could develop differing...

MKT-315 Chapter 1 and 4 Topic 1

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...

MKT 315 Exams Questions with Comprehensive Solutions Content Marketing A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Search Marketing The process of gaining traffic and visibility from search engines through both paid and unpaid efforts. SEO Earning traffic through unpaid or free listings ...