Digital media Study guides, Class notes & Summaries

Digital Media And Games (CS3005) - Contains notes for the whole course. Exam questions and solution which helps me get A in the year 22-23. Alot of these past paper questions come up.

Digital and Social Media Marketing - -B-6 - FULL course summary - Minor Marketing Management - Tilburg University Includes all mandatory articles, a shorter summary with main points in the articles & R-software modules.

COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) Assignment 04 (EXAMINATION PORTFOLIO) ASSIGNMENT 04 – EXAMINATION PORTFOLIO o No extensions of the due date will be granted as this is an examination portfolio. o The submission of the examination portfolio is compulsory. o The following assignment is your examination portfolio. To ensure that a brand is built in a consistent manner in the new marketing era, the elements of the IMC mix should be implemented to guarantee consist...

Digital and Social Media Marketing - -B-6 - ALL lectures summary - Minor Marketing Management - Tilburg University Includes all the lectures, and lecture notes.

Marketing creates, communicates, and delivers value to the firm's chosen customers. This enables the firm to attract and keep customers. Attracting and keeping customers drive _____________ for the firm. A. Priced B. Profitability C. Promotion D. Product E. Place correct answers B. Profitability The path to profitability starts with: A. Understanding customers within the context of the marketing environment B. Executing clever advertising campaigns using digital media C. Reducing pri...

Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. ISBN-13: 1917 Full Chapters test bank included Part One: Discover Marketing Management CHAPTER 1: Marketing in Today’s Business Milieu CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions CHAPTER 4: Market Research Essentials CHAPTER 5: CRM, Big Data, and Ma...

Summary of al 8 lectures and all the articles of the course for 2022/2023 Articles: Gentile, D. A., & Sesma, A. (2003). Developmental approaches to understanding media effects on individuals. Media violence and children, 19-37. Subrahmanyam, K., & Šmahel, D. (2011). Digital youth: The role of media in development (pp. 27-40). New York, NY: Springer. è only chapter 4: Identity pp. 59-77 Valkenburg, P.M. & Oliver, M. B. (2019). Media effects: An overview. In J. Bryant, A. Raney, & M. B...

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...

Question 1 Answer saved Marked out of 1.00 Flag question Question text You can avoid electronic waste by replacing devices every time a new version comes out. True False Question 2 Answer saved Marked out of 1.00 Flag question Question text Gerhard has to type a report about a class trip to the museum. Which of the following apps should he use to write the report? Select one: A. Presentation B. Spreadsheet C. Word processor D. Messaging Clear my choice Questio...