Btec business level 3 digital marketing Study guides, Class notes & Summaries

this assignment is for digital marketing, unit 17. It covers the campaigns created by Coca-Cola and Always. I have analysed both campaigns to help the reader understand how the brands were able to reach success. This assignment has been graded a distinction.

Task 1 Independent Research Before writing the report, you will need to carry out research. Using the same large business, look at the branding of two existing contrasting products (goods or services). Focus on one of the brands to carry out a brand audit and come up with some ideas for changes to this brand. The Report You should begin by investigating how branding is used: • Give reasons why the business has a brand strategy • Explain how the branding of two of its contrastin...

P3 Explain how 3 different digital strategies can be used by selected businesses to meet two different marketing objectives. P4 Explain how 3 different compensation models can be used to measure the effectiveness of 3 digital marketing strategies. P5: Explain the benefits of, and concerns about, digital marketing from the perspective of both the customer and marketer M2: Analyse and discuss the advantages and disadvantages, giving examples from the marketing campaigns of THREE digital ...

*AWARDED DISTINCTION* This assignment is completed at a high standard, it provides detailed explanations of how businesses are used in digital marketing. By conducting a in depth analysis it shows good critical thinking skills. This assignment has all the criteria from P1, P2, P3, P4, P5, M1, M2, D1 and D2. Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered. Investigate the ways in which advertisers are targeting mobile devic...

Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Computing and Systems Development Contents Unit 1: Business Skills for e-Commerce 1 Unit 2: Computer Systems 7 Unit 3: Employability and Professional Development 15 Unit 4: Project Design Implementation and Evaluation 21 Unit 5: Emerging Technologies 25 Unit 6: Management in Information Technology 29 Unit 7: Research Skills 35 Unit 8: Management of Projects 41 Unit 9: Systems Analysis and Design 47 Unit 10: Human Computer...

P6- Produce an outline for a digital marketing campaign that will create brand awareness and/or brand loyalty for a new or existing product or brand. (ONLY DIGITAL MARKETING) M3- Produce a detailed digital marketing campaign and demonstrate how it integrates into the wider marketing and promotional mix for a new or existing product or brand. (BOTH TRADITIONAL AND DIGITAL MARKETING) D3- Produce a creative and original digital marketing campaign, justifying the key decisions taken to achiev...

This covers unit 17: digital marketing. This PowerPoint PDF covers M3. Demonstrate how it integrates into the wider marketing and promotional mix for Cadbury’s Wispa Gold Bites.D3: Justifying the key decisions taken and potential improvements that could be used to create brand loyalty for Cadbury’s and Wispa Gold Bites I have been awarded distinction in this unit by Pearson Edexcel in August 2022. I hope this helps!

this is the other half of the unit 17 assignment 1. this is the presentation that is marked up till distinctions. the other half is the report for this assignment which will be uploaded on my account.

P1 What is digital marketing P2 Investigate consumer usage and behaviour on the following digital media channels; M1 Explain the advantages and disadvantages of each method D1 How is the digital environment influencing consumer choices and affecting customer behaviour