M3 Demonstrate how it integrates into the wider marketing and
promotional mix for Cadbury’s; Wispa Gold Bites.
D3 justifying the key decisions taken and potential improvements
could be used to create brand loyalty of by Cadbury’s; Wispa Gold
, Cadbury gold Wispa bites marketing
• They should take inspiration from the Wispa gold hazelnut bar, which was
launched with the tagline 'a new type of gold' thanks to the help of an agency
called VCCP CX in London and YouTube sensation Niko Omilana. The campaign
will run across social media, the press, and public relations, and will situate th
new limited edition bar squarely in the realm of finance, parodying bitcoin clic
and financial newcomers. Fans can participate in 'A New Type of Gold' by
purchasing a #WispaGoldHF share, which will be paid out in numerous Wispa
Gold Hazelnut Flavour bars after the campaign's conclusion. The limited-editio
Hazelnut flavour product will be available to shareholders before it hits shop
shelves in the United Kingdom. The campaign, which was developed to appea
a younger audience of potential #WispaGoldHF shareholders, is backed by Nik
Omilana, a YouTube celebrity who will function as the financial force behind th
product and promote awareness for it. Cadburys' USP aims to become the bes
chocolate company on the planet. The campaign has stated that the hazelnut
will be treated as a 'commodity,' meaning that it will be exchanged like a
currency, stock, or cryptocurrency.
promotional mix for Cadbury’s; Wispa Gold Bites.
D3 justifying the key decisions taken and potential improvements
could be used to create brand loyalty of by Cadbury’s; Wispa Gold
, Cadbury gold Wispa bites marketing
• They should take inspiration from the Wispa gold hazelnut bar, which was
launched with the tagline 'a new type of gold' thanks to the help of an agency
called VCCP CX in London and YouTube sensation Niko Omilana. The campaign
will run across social media, the press, and public relations, and will situate th
new limited edition bar squarely in the realm of finance, parodying bitcoin clic
and financial newcomers. Fans can participate in 'A New Type of Gold' by
purchasing a #WispaGoldHF share, which will be paid out in numerous Wispa
Gold Hazelnut Flavour bars after the campaign's conclusion. The limited-editio
Hazelnut flavour product will be available to shareholders before it hits shop
shelves in the United Kingdom. The campaign, which was developed to appea
a younger audience of potential #WispaGoldHF shareholders, is backed by Nik
Omilana, a YouTube celebrity who will function as the financial force behind th
product and promote awareness for it. Cadburys' USP aims to become the bes
chocolate company on the planet. The campaign has stated that the hazelnut
will be treated as a 'commodity,' meaning that it will be exchanged like a
currency, stock, or cryptocurrency.
