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Samenvatting Principes van marketing (van Kotler)
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Principes van marketing, 7e editie met MyLab van Philip Kotler, Gary Armstrong, Lloyd C. Harris en Nigel Piercy ISBN 4098 De samenvatting is van hoofdstuk 1 tot hoofdstuk 10. Het is niet alleen tekst maar ook visueel voor een betere uitleg. Dus zowel tekst als afbeeldingen zijn te zien in het document. Aan de hand van deze samenvatting zal je zeker een marketingplan, examen, assessment maken/halen!

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  • Exam (elaborations)
  •  • 25 pages • 
  • by ayseardicyaka • 
  • uploaded  09-11-2020
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Test bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDF
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Test bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDFTest bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDFTest bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDFTest bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDFTest bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong PDFTest bank for Principles of Marketing, 18th Edition Philip Kotler Gary Armstrong...

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  •  Bundle
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  •  • 150 pages • 
  • by APLUS100 • 
  • uploaded  15-03-2021
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TEST BANK Principles of Marketing, 15e ( BY Kotler/Armstrong) Chapter 4 Managing Marketing Information to Gain Customer Insights
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TEST BANK Principles of Marketing, 15e ( BY Kotler/Armstrong) Chapter 4 Managing Marketing Information to Gain Customer Insights

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  • Exam (elaborations)
  •  • 151 pages • 
  • by Yongsam • 
  • uploaded  07-06-2021
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.
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Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong and Philip Kotler.   Table of Contents PART 1 DEFINING MARKETING AND THE MARKETING PROCESS   1 Marketing: Creating and Capturing Customer Value 2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE   3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Understanding Consu...

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  • Exam (elaborations)
  •  • 409 pages • 
  • by Laudabletasks • 
  • uploaded  20-08-2021
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Test bank for Principles of Marketing, 15e (Kotler/Armstrong) new frequently and upcoming exam questions with answers complete test bank
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Test bank for Principles of Marketing, 15e (Kotler/Armstrong) new frequently and upcoming exam questions with answers complete test bank

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  • Exam (elaborations)
  •  • 151 pages • 
  • by Yongsam • 
  • uploaded  05-07-2021
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Test Bank for Marketing Management 15th Edition by Keller & Kotler{chapter 2}
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Marketing Management, 15e (Kotler) Chapter 2 Developing Marketing Strategies and Plans B) strategic marketing plan C) corporate tactical plan D) corporate 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Diff: 1 LO: 2.1: How does marketing affect customer value? AACSB: Reflective thinking 2) What is the t...

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  • Exam (elaborations)
  •  • 65 pages • 
  • by superacademic • 
  • uploaded  10-06-2021
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ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
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!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

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  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
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