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Online Marketing Communication Verhage Summary
- Summary • 22 pages • 2019
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A summary of Marketing Fundamentals by Bronis Verhage.
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Marketing Fundamentals Summary Chapter 3
- Summary • 14 pages • 2020
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Comprehensive summary of Chapter 3 of the book Marketing Fundamentals. This chapter contains four sections that have been summarised in detail: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.
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Marketing Fundamentals Summary Chapter 4
- Summary • 11 pages • 2020
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Comprehensive summary of Chapter 4 of the book Marketing Fundamentals. This summary contains the first five paragraphs: the purchase decision process, types of orientation and buying behaviour, impact of personal circumstances, psychological influences on consumer decisions, social influences on consumer behaviour.
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All lecture notes from Online Marketing and Communication 2
- Class notes • 13 pages • 2020
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- $3.88
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Lecture notes + all the discussion questions from OMC 2
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Marketing Fundamentals Chapter 2 summary
- Summary • 6 pages • 2020
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Comprehensive summary of chapter 2 from the book Marketing Fundamentals. This summary consists of the first four paragraphs of this chapter: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.
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Online marketing & communication summary ITM year 1
- Summary • 42 pages • 2020
- Available in package deal
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Summary of the book marketing fundamentals by Bronis Verhage. 
ISBN: 9789001853228
Chapters 1-2-6-7-8-9-10-12-13
42 page's
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Revision Summary Online Marketing (OMC)
- Summary • 14 pages • 2020
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Exam Summary for the course OMC (ITM 1st year BUAS) Includes short summary of essential parts of the book, aswell as results of seminars and MC practice questions. Also includes notes from lectures. This summary doesn't include the PROBLA part (you can download that from LMS)
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case study- starbucks -china
- Case • 26 pages • 2021
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the study case answers questions such as : how does Starbucks creates value for gen. y in china and how does Starbucks customize products for their clients
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Summary for Online Marketing & Communication 2
- Summary • 47 pages • 2021
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This summary is for the course Online Marketing & Communication 2, in the second year. The summary is based on the book 'Marketing Fundamentals', written by Verhage. The summary is from chapters 2, 3, 6, 7, 8 & 11.
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Marketing Fundamentals Chapter 1 summary
- Summary • 12 pages • 2020
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Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.
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