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Summary Consumer Behaviour OE104
- Summary • 48 pages • 2019
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This summary is based on the book: Consumer Behaviour - Isabelle Szmigin & Maria Piacentini. The book summary includes 10 chapters: 1 up to 9 and chapter 11. It's a huge summary, but the book will not be necessary any more.
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OE104 Customer Behavior Consumer Behaviour Summary and Notes
- Summary • 17 pages • 2019
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Summary and notes of chapter 1, 2, 3, 4, 5, 6, 7, 8, 9 and 11 of Consumer Behaviour by Isabelle Szmigin & Maria Piacentini.
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Consumer Behaviour Isabelle Szmigin & Maria Piacentini
- Summary • 40 pages • 2019
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Summary Consumer Behaviour, second edtion, Isabelle Szigmin & Maria Piacentini, Applicable for the course MCB (Management and Consumer Studies) at Wageningen University. Useful for year 1 and year 2 of the study Management and Consumer studies (BBC).
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chapter 1 practices
- Exam (elaborations) • 4 pages • 2020
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- $4.58
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chapter 1 exam
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Chapter 1
- Study guide • 20 pages • 2019
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- $9.82
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It is an introduction level slide of consumer behavior
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