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Chapter 3
- Textbook notes • 4 pages • 2019
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Chapter 3: Analyzing marketing environment
microenvironment and macroenvironment
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Chapter 9
- Textbook notes • 3 pages • 2019
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Chapter 9: Developing new products
new product development strategy, new product development process, product life-cycle strategies, additional product and service considerations
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Intro to Marketing: Chapter 10
- Textbook notes • 2 pages • 2019
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chapter 10: pricing
what is price, major pricing strategies, other internal and external considerations affecting price decisions
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Chapter 10
- Textbook notes • 2 pages • 2019
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Chapter 10: Pricing
what is price?, major pricing strategies, other internal and external considerations affecting price decisions
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Intro to Marketing: Chapter 20
- Textbook notes • 2 pages • 2019
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Chapter 20: Sustainable Marketing
marketing while being socially and environmentally responsible
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Chapter 20
- Textbook notes • 2 pages • 2019
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Chapter 20: Sustainable Marketing
Marketing with socially and environmentally responsible practices
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