Svend Study guides, Class notes & Summaries

English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book).

Good summary of the book Global Marketing bij Hollensen of the chapters that I needed to learn for the exam. I tried to keep the wording simple so that most people can study it too.

Summary of the course managing internationalisation, the course was taught by the substitute teacher Zhang Haiyan.

Summary Exportmangement (English) originally written for the course Commercial Economics, grade 4 at Fontys in Eindhoven. The summary consists of the college slides, relevant images and the book: Global Marketing by Svend Hollensen 7th edition (ISBN 9781292100111), with the chapters: p1.1 t/m 1.6 H2, p6.1 t/m p6.2, H7, H8, H9, H10, H11, H12, p14.4 and p15.6. In the summaries, enumerations have been used as much as possible to easily remember topics. In addition, the summary is provided with more...

Practical exam Marketing 2 Essentials of Global Marketing, ISBN: 6545

Summary of PART IV & V of the book: Global Marketing - Seventh Edition by Svend Hollensen. This summary includes the chapters 14, 15, 16, 17, 18 & 19. Samenvatting van DEEL IV & V van het boek: Global Marketing - Zevende editie door Svend Hollensen. Deze samenvatting bevat de hoofdstukken 14, 15, 16, 17, 18 & 19.

Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.

This document is a summary of International Marketing that is given in the Final Phase Block 1 (third year) of International Business (& Languages) at Avans University of Applied Sciences. It is a summary of the book Global Marketing van Svend Hollensen, part III.

This document is a summary of the book Global Marketing by Svend Hollensen. This course is given in the third year (final phase block 1) of International Business (& Languages) to Avans University of Applied Sciences.

Extensive and complete summary of chapters 1 t/m 19 of the book global marketing by Svend Hollensen (7th edition). Contains a lot of illustrations and notes from lectures. ISBN of book = 9781292100111