Reclame Study guides, Class notes & Summaries

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Abstract advertising psychology, book Rene Hoften
  • Abstract advertising psychology, book Rene Hoften

  • Summary • 15 pages • 2013
  • Summary accompanied by all the major theories and concepts that you need to know for the exam. Much is explained with graphics to clarify the text.
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media Landscape
  • media Landscape

  • Summary • 15 pages • 2013
  • Summary of chapters 1/12 m from the book 'media and advertising.
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Effectiviteitonderzoek
  • Effectiviteitonderzoek

  • Summary • 9 pages • 2013
  • Book: 'media and advertising' John Faasse Marjolein Moorman & Peter Neijens (Chapter 3, 5.4, 6.4, 7.4, 8.4, 9.4, 10.4) + Book: accountability of communication 'by Marita Vos and Henny Schoemaker (Chapter 2, 4, 5, 6, 7)
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Summary for examination Effectiveness Research
  • Summary for examination Effectiveness Research

  • Exam (elaborations) • 12 pages • 2013
  • Summary in preparation for the examination of Securities Research. Book: Media & Advertising Chapter 3, 5.4, 6.4, 7.4, 8.4, 9.4. Accountability of communication Chapter 2, 4, 5, 6, 7.
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Basisboek online marketing chap. 1,2,3,4,5,9,11 and 12 Basisboek online marketing chap. 1,2,3,4,5,9,11 and 12
  • Basisboek online marketing chap. 1,2,3,4,5,9,11 and 12

  • Summary • 45 pages • 2012
  • Summary of Chapter 1,2,3,4,5,9, 11 and 12 of the book Basic Book Online Marketing.
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Mastenbroek (1993) - Communicatietheorie
  • Mastenbroek (1993) - Communicatietheorie

  • Summary • 4 pages • 2013
  • Chapter Mastenbroek. One chapter summarized. Everything needed for the examination of communications theory (BDT3) regards this chapter, or if you want to know more about public relations and other forms of communication.
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Marketing communications Marketing communications
  • Marketing communications

  • Summary • 105 pages • 2012
  • Marketing is a useful book for students. This book gives a comprehensive overview of marketing. The book covers all aspects of the communications, including advertising, public relations, sponsorship, sales promotion, direct marketing.
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Samenvatting Marketing Samenvatting Marketing
  • Samenvatting Marketing

  • Summary • 42 pages • 2013
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Media & Advertising Section 1 / m 3 Media & Advertising Section 1 / m 3
  • Media & Advertising Section 1 / m 3

  • Summary • 12 pages • 2012
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Chapter 8 â € "Marketing Policy Chapter 8 â € "Marketing Policy
  • Chapter 8 â € "Marketing Policy

  • Summary • 7 pages • 2012
  • Good summary of chapter 8
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