Mkt 315 topic 1 Study guides, Class notes & Summaries

MKT-315 TOPIC 3 QUIZ 1. By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the __________ of that country. Cultural exclusives 2. Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions 3. The purchases that involve the reordering of goods or services already under contract is: Straight buy 4. The United States decides to restrict annual imports of paper products. Th...

MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1

1. Question: Which of the following is not an economic factor: 2. Question: The Marketing Concept Era is designated between: 3. Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 4. Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: 5. Question: Which is NOT a key strategic decision in formulating a market...

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central mes...

Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capitalism? Identify a company that you think displays behaviors that fit Dr. Gibb's definition. What are those behaviors, and how do stakeholders benefit from the company's conscious capitalism initiativ...

MKT-315 Chapter 1 and 4 Topic 1

MKT 315Week 3 Quiz (Version 1) Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 1. Question:The factors that include demographics, culture, and subcultures are known as: 2. Question:Which purchases usually involve a more complex process: 3. Question:Some of the reasons that make people decide what to buy are: 4. Question:The purchase that involves the reordering of goods or services already under contract is: 5. Question:Maslow’...