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MKT 315 Topic 1 Discussion Question 1 (Three Versions)
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10-11-2021
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Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capitalism? Identify a company that you think displays behaviors that fit Dr. Gibb's definition. What are those behaviors, and how do stakeholders benefit from the company's conscious capitalism initiatives? In replies to peers, offer additional examples of behaviors and benefits, and discuss commonalities you see among the various examples provided.
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Institution
Grand Canyon University
Course
MKT 315 (MKT315)
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Written for
- Institution
-
Grand Canyon University
- Course
-
MKT 315 (MKT315)
Document information
- Uploaded on
- November 10, 2021
- Number of pages
- 4
- Written in
- 2021/2022
- Type
- Other
- Person
- Unknown
Subjects
- mkt 315 topic 1
- mkt 315
- mkt315
- mkt 315 discussion
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mkt 315 topic 1 discussion question 1
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mkt 315 topic 1 discussion
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