Millennials Study guides, Class notes & Summaries

Mini- Sim Integrated Marketing Communication verified answers and questions 2023. Look at the PREFERENCES for the CHARACTERISTICS that matter the most to this target segment. What is most important in a backpack to this segment? - correct answers.Capacity and Eco-Friendly At 68%, Capacity and Eco-Friendly are tied for being the most important characteristics for this segment. Both CAPACITY and ECO-FRIENDLY are important for this market. In particular, why does the imp...

AWMA Exam 1 Questions with Correct Answers Which one of the following characteristics is more correct concerning younger wealthy individuals (millennials and GenXers)? A) Younger wealthy individuals are seeking more technological options in financial planning. B) Younger wealthy individuals have not experienced significant bear markets. C) Younger wealthy individuals have directly opposite financial needs as compared to baby boomers. D) Younger wealthy individuals likely want to be advi...

AWMA Exam 1 Questions and Answers 100% Solved Which one of the following characteristics is more correct concerning younger wealthy individuals (millennials and GenXers)? A) Younger wealthy individuals are seeking more technological options in financial planning. B) Younger wealthy individuals have not experienced significant bear markets. C) Younger wealthy individuals have directly opposite financial needs as compared to baby boomers. D) Younger wealthy individuals likely want to be...

The average price of construction materials increased by 8.1 percent in 2005. The head of the Home Builders Association said it was due totally to increases in lumber, metal, and labor costs. The 8.1 percent increase is probably an example of: correct answer: inflation Inputs, such as natural resources, labor, capital, and entrepreneurship, are known as: correct answer: factors of production A farmer's market where sixty farmers come weekly to sell the produce they grow in their gardens...

AWMA Exam 1 Question And Verified Which one of the following characteristics is more correct concerning younger wealthy individuals (millennials and GenXers)? A) Younger wealthy individuals are seeking more technological options in financial planning. B) Younger wealthy individuals have not experienced significant bear markets. C) Younger wealthy individuals have directly opposite financial needs as compared to baby boomers. D) Younger wealthy individuals likely want to be advised b...

Issues in Retailing - answer- How can we best serve our customers while earning a fair profit? (race to the bottom) - How can we stand out in a highly competitive environment where consumers have so many choices? (Paradox of Choice) - How can we grow our business while retaining core loyal customers? - Communicating with millennials Paradox of Choice - answer- Less is more - Too much choice is stressful - 30% bought jam w/ less choices - 3% bought jam w/ 24 choices Core Customer - answ...

Retailing - Encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. OR How firms deliver products to end users. Ideal Retailer - - People person - Flexible - Be decisive - Have analytical skills - Have stamina Durable good stores - Motor vehicles & parts dealers, furniture, electronics and appliance stores, hardware stores - Make up 30% of US retail store sales ...

The Scion by Toyota has a hip look and feel-and an industrial-strength stereo-and is sold in chrome and black showrooms tucked inside Toyota dealerships. According to Toyota, to which of the following audiences is the Scion positioned? a. Wealthy baby boomers. b. African American Generation X members. c. Hispanic American millennials. d. Generation Y. e. The silent majority. - Answer-d. Generation Y A ________ consists of a group of customers who share a similar set of needs and wants. ...

The ongoing relationship between the customer and the brand is referred to as: - customer journey - market segmentation - customer satisfaction - customer engagement correct answers Customer Engagement The trend to break down markets into smaller, increasingly well-defined niche markets is called: - market segmentation - demographics - consumer cohort groups - psychographics correct answers market segmentation Which of the following is an example of demographic data? - Buying prac...

AWMA Practice Exam Questions and Answers 100% Solved Baby boomers and older GenXers as compared to millennials and younger Gen Xers- -Are likely to be advised by a millennial adviser -Have financial planning needs that has stayed relatively the same over many years -Have not experienced significant bear markets -Are generally seeking many more technological options in financial planning ️️Have financial planning needs that has stayed relatively the same over many years Dan has bo...