Nigel Piercy Study guides, Class notes & Summaries

Answers to the following questions are available in this document: 1. Are inter-organizational relationships evolving into the new trend favoring ‘competition’? 2. Discuss and give examples of the different forms of strategic alliances and networks 3. Among the different categories of collaborative relationships, which is the most profitable? Depend your answer. 4. Discuss the difference between ‘vertical integration’ and ‘horizontal integration’. 5. Research ...

Answers to the following questions are available in this document: 1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 2. Discuss how companies differentiate their products for maximum competitive advantage. 3. Under what condition ‘deletion strategies’ are necessary? 4. Discuss the two main activities to creating a competitive advantage? 5. Identify a company following a market niche strategy in each of the following ind...

Answers to the following questions are available in this document: 1. Differentiate qualitative to quantitative approaches to positioning research. 2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answer. 3. How do you think Starbucks segmented the coffee market? 4. Do you think segmenting and positioning research can successfully be done online? Defend your answer. 5. Think of five bra...

Answers to the following questions are available in this document: 1. Explain how companies find and develop new-product ideas. 2. Discuss the different barriers to innovation. 3. Discuss the key factors that influence a new product’s success in the marketplace. 4. What is the difference between ‘innovation’ and ‘invention’? 5. Research and discuss how ‘Coca-cola’ innovate their product over the years.

1. Explain how having strong competitors can benefit a company 2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 3. Discuss the need to understand competitors as well as customers through competitor analysis. 4. List three firms you are familiar with and give a distinctive competence for each firm. 5. Research ‘blue ocean strategy’ and d...

1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantages associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-...

Answers to the following questions are available in this document: 1. How important or relevant do you believe ‘internal marketing’ is for organizations today? 2. Discuss how strategy implementation differs in small versus large organizations? 3. Given the situation nowadays, discuss the different challenges in marketing strategy implementation of universities. 4. Explain the meaning of cross-functional partnership and why it is required to delivering superior customer value. ...

Answers to the following questions are available in this document: 1. Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend. 2. Explain how a change in the economic environment affects marketing decisions. 3. Describe the stages of the product life cycle (PLC) and how marketing strategies change during PLC. 4. In your own words, explain this premise of PLC: ‘all products have a limi...

Answers to the following questions are available in this document: 1. Compare and contrast personal and non-personal communication channels. 2. Answer the question ‘What is PRICE?’ and discuss the importance of pricing in today’s fast-changing environment. 3. Discuss the impact of the economy on a company’s pricing strategies. 4. Discuss how retailers and wholesalers add value to the marketing system. 5. A product’s package is often considered a ‘silent salesperson’. ...

Answers to the following questions are available in this document: 1. Explain how companies identify attractive market segments and choose a market-targeting strategy. 2. Explain how to select the target market using the ‘Directional Policy Matrix’ technique. 3. What is the difference between differentiated marketing and undifferentiated marketing? 4. Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and ...