Entrepreneurial Marketing Strategies Assignments

Answers to the following questions are available in this document: 1. How does marketing affect customer value? 2. How does strategic planning carried out at different levels of the organization? 3. Guided by the elements in making an effective missions statement, think of a busines...

Answers to the following questions are available in this document: 1. Discuss current trends in the technological environment that marketers must be aware of and provide examples of company responses to each trend. 2. Explain how a change in the economic environment affects marketing de...

1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantages associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do mar...

1. Explain how having strong competitors can benefit a company 2. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 3. Discuss the need to understand compet...

Answers to the following questions are available in this document: 1. Do you agree or disagree with RBV theorists that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage? Explain your position. 2. Among the four charac...

Answers to the following questions are available in this document: 1. Why is it essential for organizations to segment markets and target particular groups of consumers? 2. Explain how and why the Internet makes market segmentation easier. 3. Discuss the major bases for segmenting consumer...

Answers to the following questions are available in this document: 1. Differentiate qualitative to quantitative approaches to positioning research. 2. Among the many techniques of qualitative research, which for you is the most effective to use for a laundry detergent brand? Explain your answ...

Answers to the following questions are available in this document: 1. Explain how companies identify attractive market segments and choose a market-targeting strategy. 2. Explain how to select the target market using the ‘Directional Policy Matrix’ technique. 3. What is the difference ...

Answers to the following questions are available in this document: 1. Explain the difference between ‘competitive advantage’ from ‘sustainable competitive advantage’. 2. Discuss how companies differentiate their products for maximum competitive advantage. 3. Under what condition ‘d...

Answers to the following questions are available in this document: 1. Compare and contrast personal and non-personal communication channels. 2. Answer the question ‘What is PRICE?’ and discuss the importance of pricing in today’s fast-changing environment. 3. Discuss the impact of the ...

Answers to the following questions are available in this document: 1. Explain how companies find and develop new-product ideas. 2. Discuss the different barriers to innovation. 3. Discuss the key factors that influence a new product’s success in the marketplace. 4. What is the difference betwe...

Answers to the following questions are available in this document: 1. Do you believe that using social media could help in connecting and building relationships with customers? Depend your answer. 2. Why is there a close relationship between marketing and CRM? What is involved in buildin...

Answers to the following questions are available in this document: 1. Define and explain the importance of the Strategic Customer Management (SCM) approach. 2. Discuss the difference between ‘Sales’ and ‘Marketing’. 3. What do you mean by 'dominant customers' and how to prop...

Answers to the following questions are available in this document: 1. Are inter-organizational relationships evolving into the new trend favoring ‘competition’? 2. Discuss and give examples of the different forms of strategic alliances and networks 3. Among the different categor...