Lloyd C. Harris Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Lloyd C. Harris? On this page you'll find 68 study documents about Lloyd C. Harris.
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Summary marketing year 1 Q4, Chapters 5/6/18/19 incl. powerpoints
- Summary • 31 pages • 2020
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Summary marketing year 1 Q4 Avans Hogeschool International Business, Chapters 5/6/18/19 incl. powerpoints. Principles of marketing
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Choose one of your most memorable brand buying behaviors to organize the main content of your brand's 4P (Marketing Mix) strategy, and give your opinion on whether the marketing mix strategy is appropriate from an Integrated Marketing Communication (IM
- Summary • 5 pages • 2021
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With rapid globalization and the development of information and communication technologies, consumers have become more easily exposed to various information and products, and c...
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Marketing summary Y2Q2 BV
- Summary • 54 pages • 2019
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Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
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Marketing & Sales: Summary Quarter 1
- Summary • 19 pages • 2019
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COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
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marketing and sales summary chapter 8
- Summary • 5 pages • 2019
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avans international business 
international marketing and sales year 1 quarter 1 
full summary chapter 8
Get paid weekly? You can!
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Marketing Year 2 Quarter 1
- Summary • 32 pages • 2019
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This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
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International Marketing and Sales summary Y1Q1
- Summary • 21 pages • 2019
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Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class
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Principles of Marketing Chapter 1-20 excl. 4
- Summary • 89 pages • 2018
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A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!
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Summary - International Marketing & Sales II
- Summary • 59 pages • 2019
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This is a summary for the course 'International Marketing & Sales II'. This summary contains all the material covered during the hearing and lectures as well as the substance covered in the chapters of the books.
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marketing and sales summary chapter 1
- Summary • 8 pages • 2019
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avans international business 
international marketing and sales year 1 quarter 1
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