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Southwest Airlines Case study
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Southwest Airlines - Case Study. The case discusses the business model and the key problems faced by the organization.
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Summary
CH 8
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summary of MBA 214 chapters from the book Marketing Management Kotler Keller 


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CH 6
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ch 6 developing pricing strategies and programs
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CH 2
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ch 2 developing marketing strategies and plans
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CH 1
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ch 1 defining marketing for the new realities
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