Unit 11 Relationship Marketing

This document provides all 3 criteria that are submitted for Assignment 2

You will then need to produce an A4 factsheet that analyses the effectiveness of current methods used to recruit and retain customers within the Richer Sounds company. Please include some images. (M2) Evidence required: An individual A4 factsheet

You are required to write a Report of 400 – 600 words, which makes justified recommendations which your selected organisation, (that you used in Task 4a and Task 4b), could use to improve their relationship with a group of customers (students). To achieve this, you should demonstrate the ability to look at the situation from different points of view. Where appropriate please include images (D2) Evidence required: A individual Report (400-600 words)

Finally, you will need to produce a report of 400-600 words. In this section, you will evaluate the contribution of Relationship Marketing activities to the effectiveness of the marketing function within your selected business. One aspect to consider is customer feedback. (D1) Evidence required: An Individual Report (400-600 words)

Next you need to produce an Employee Guide of 400-600 words, which develops your work from Task 2a. Using the Richer Sounds website for and analyse how their advertisements/website help to promote an ongoing relationship with the customer, and how they can be used to support the company’s aims and objectives. Please include images. (M1) Evidence required: An Employee Guide (400-600 words)

This document provides all 7 criteria that are submitted for Assignment 1

Use different techniques to identify perceived quality gaps for a selected service/product Checklist of evidence required: Individual leaflet

P1 – Describe the development of relationship marketing =In this task I will be describing the development of relationship marketing, I will simply include the reasons behind the development. In this assignment I will include reasons such as: ϖ Cost of lost customers and difficulty of attracting customers. ϖ The lifetime value of customers ϖ Stakeholders needs and expectations ϖ Growth of the service sector, such as competition ϖ Role of information and communications technologies in re...

How Tesco is using relationship marketing, the promotional mix (7Ps) and loyalty ladder.

In this task I have talked in depth about how Tesco can improve their relationship with the customers.