MGMT 310 Study guides, Class notes & Summaries

Paper instructions: Describe the target market for your chosen company, whether it's based the snack food company scenario or a start-up company of your choosing. Be sure to include the following: Demographic Description: Age, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. Geographic Description: Area you would like to serve, d...