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HFT 4502 Test 1 Questions with Correct Answers Latest Update 2025/2026 Best definition of marketing - Answers the science of exchange IMC (integrated marketing communications) - Answers conscious use of all marketing mix elements to promote a unified image of a company or brand marketing process (question may be which of the following is not) - Answers 1. identify/understand need 2. once understood, make marketing strategy that meets need 3. constructs a marketing strategy that delivers SUP...

HFT 4502 Test #3 Questions with Correct Answers Latest Update 2025/2026 Test Question: Cost? - Answers Is the most important factor for setting prices. Cost represents the floor Test Question: For most goods what direction is the slope of the demand curve? - Answers Downward sloping Test Question: break even = - Answers fixed costs/ contribution margin Test Question: Contribution Margin = - Answers sale price - fixed costs Test Question: Competition based pricing is also referred to as? - A...

HFT 4502 FINAL (12,13,14,17) LINE FSU EXAM QUESTIONS AND ANSWERS ALREADY PASSED firms that supply what is needed to create a product/service - Answers upstream partners of supply chain firms that connect the firm with its customers - Answers downstream partners of supply chain set of independent organizations involved in the process of making a product/ service available to the end user - Answers distribution channels -Direct -GDS -OTAs -Travel Agents (Tauck) -Tour Wholesalers - Answers ...

HFT 4502 Exam 2 Questions and Answers Already Passed What are the four marketing stimuli that enter the buyer's black box? - Answers Product, Price, Place, Promotion. What are examples of "other stimuli" that influence the buyer's black box besides marketing stimuli? - Answers Economic, technological, political, and cultural factors. What is the buyer's black box? - Answers The buyer's mind where marketing stimuli are processed and buyer responses are formed. What are the f...

HFT 4502 - Exam 3 Questions with Correct Answers Latest Update 2025/2026 1. How many points are available in this class - Answers 750 2. Which of the following approaches to pricing most closely - Answers D) Value-Based Pricing 3. If the demand for a travel product is said to be price elastic, what does this mean? - Answers D) A cut in price means more revenue generated than at the higher price 4. The establishment of price based largely on those of competitors is called - Answers C) Going-r...

HFT 4502- Exam 3 questions with complete solutions 2025/2026

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