1
HFT 4502 FINAL (12,13,14,17) LINE FSU Questions
with Correct Answers | Updated (100% Correct
Answers)
firms that supply what is needed to create a product/service Answer: upstream
partners of supply chain
firms that connect the firm with its customers Answer: downstream partners of
supply chain
set of independent organizations involved in the process of making a product/
service available to the end user Answer: distribution channels
-Direct
-GDS
-OTAs
-Travel Agents (Tauck)
-Tour Wholesalers Answer: major hospitality distribution channels
serve casinos as intermediaries to bring in premium players Answer: junket reps
conflict between different levels of the same channel Answer: vertical conflict
conflict between firms at the same level of the channel (ex. Pizza Hut franchisees
cheating on ingredients and providing poor service; hurts overall image of Pizza
Hut nationally Answer: horizontal conflict
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, 2
producers, retailers, & wholesalers acting as a unified system ('all under one
umbrella') Answer: Vertical Marketing Systems (VMSs)
-Administered VMS
-Corporate VMS
-Contractual VMS Answer: 3 types of VMSs
coordinates stages of production & distribution through the size and power of
the parties; leadership is assumed by one or a few dominant channel members
Answer: administered VMS
combines successive stages of production & distribution under single ownership
Answer: corporate VMS
consists of independent firms at different levels of production and distribution
who join through contracts (ex. franchising) Answer: contractual VMS
method by which a franchisee is granted the right to engage in offering, selling,
or distributing goods or services under a marketing format which is designed by
the franchisor Answer: franchising
developed to allow two organizations to benefit from each other's strengths (ex.
gas stations & restaurants combined with one another) Answer: alliances
two or more companies at one level join to follow a new marketing opportunity
(ex. SeaWorld offering discount to AAA members) Answer: Horizontal Marketing
Systems (HMSs)
© 2026 All rights reserved
HFT 4502 FINAL (12,13,14,17) LINE FSU Questions
with Correct Answers | Updated (100% Correct
Answers)
firms that supply what is needed to create a product/service Answer: upstream
partners of supply chain
firms that connect the firm with its customers Answer: downstream partners of
supply chain
set of independent organizations involved in the process of making a product/
service available to the end user Answer: distribution channels
-Direct
-GDS
-OTAs
-Travel Agents (Tauck)
-Tour Wholesalers Answer: major hospitality distribution channels
serve casinos as intermediaries to bring in premium players Answer: junket reps
conflict between different levels of the same channel Answer: vertical conflict
conflict between firms at the same level of the channel (ex. Pizza Hut franchisees
cheating on ingredients and providing poor service; hurts overall image of Pizza
Hut nationally Answer: horizontal conflict
© 2026 All rights reserved
, 2
producers, retailers, & wholesalers acting as a unified system ('all under one
umbrella') Answer: Vertical Marketing Systems (VMSs)
-Administered VMS
-Corporate VMS
-Contractual VMS Answer: 3 types of VMSs
coordinates stages of production & distribution through the size and power of
the parties; leadership is assumed by one or a few dominant channel members
Answer: administered VMS
combines successive stages of production & distribution under single ownership
Answer: corporate VMS
consists of independent firms at different levels of production and distribution
who join through contracts (ex. franchising) Answer: contractual VMS
method by which a franchisee is granted the right to engage in offering, selling,
or distributing goods or services under a marketing format which is designed by
the franchisor Answer: franchising
developed to allow two organizations to benefit from each other's strengths (ex.
gas stations & restaurants combined with one another) Answer: alliances
two or more companies at one level join to follow a new marketing opportunity
(ex. SeaWorld offering discount to AAA members) Answer: Horizontal Marketing
Systems (HMSs)
© 2026 All rights reserved
