1
HFT 4502 Exam 2 Questions with Correct Answers |
Updated (100% Correct Answers)
What are the four marketing stimuli that enter the buyer's black box? Answer:
Product, Price, Place, Promotion.
What are examples of "other stimuli" that influence the buyer's black box besides
marketing stimuli? Answer: Economic, technological, political, and cultural
factors.
What is the buyer's black box? Answer: The buyer's mind where marketing
stimuli are processed and buyer responses are formed.
What are the five possible buyer responses from the black box? Answer: Product
choice, brand choice, dealer choice, purchase timing, purchase amount.
What is made up of basic values, perceptions, and wants learned from society?
Answer: Culture.
What type of group is Pepsi Max "Uncle Drew" an example of? Answer:
Aspirational group.
Which of the following is NOT a psychographic variable: Age, lifestyle,
personality, or values? Answer: Age.
Which of the following is NOT a demographic variable: Age, gender, lifestyle, or
income? Answer: Lifestyle.
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, 2
Name the characteristics affecting consumer behavior. Answer: Cultural, social,
personal, psychological factors.
Define social class. Answer: Ordered divisions in a society whose members share
similar values, interests, and behaviors.
What is a subculture? Answer: A group of people with shared value systems
based on common life experiences and situations.
Name the types of reference groups. Answer: Primary (informal, regular
interaction), Secondary (formal, less regular), Aspirational (groups a person
wishes to belong to).
Who are opinion leaders and how do they affect consumer behavior? Answer:
People within a reference group who exert influence due to skills, knowledge, or
personality; they shape attitudes and purchase decisions.
What are the five stages of the buyer decision process? Answer: Need
recognition, information search, evaluation of alternatives, purchase decision,
post-purchase behavior.
What is the first stage of the buyer decision process? Answer: Need recognition.
What is post-purchase behavior? Answer: Actions and feelings after purchase,
including satisfaction evaluation and reducing cognitive dissonance.
What is cognitive dissonance? Answer: Buyer discomfort caused by post-
purchase conflict (similar to buyer's remorse).
Example of a website illustrating the buyer decision process? Answer: TripTuner.
© 2026 All rights reserved
HFT 4502 Exam 2 Questions with Correct Answers |
Updated (100% Correct Answers)
What are the four marketing stimuli that enter the buyer's black box? Answer:
Product, Price, Place, Promotion.
What are examples of "other stimuli" that influence the buyer's black box besides
marketing stimuli? Answer: Economic, technological, political, and cultural
factors.
What is the buyer's black box? Answer: The buyer's mind where marketing
stimuli are processed and buyer responses are formed.
What are the five possible buyer responses from the black box? Answer: Product
choice, brand choice, dealer choice, purchase timing, purchase amount.
What is made up of basic values, perceptions, and wants learned from society?
Answer: Culture.
What type of group is Pepsi Max "Uncle Drew" an example of? Answer:
Aspirational group.
Which of the following is NOT a psychographic variable: Age, lifestyle,
personality, or values? Answer: Age.
Which of the following is NOT a demographic variable: Age, gender, lifestyle, or
income? Answer: Lifestyle.
© 2026 All rights reserved
, 2
Name the characteristics affecting consumer behavior. Answer: Cultural, social,
personal, psychological factors.
Define social class. Answer: Ordered divisions in a society whose members share
similar values, interests, and behaviors.
What is a subculture? Answer: A group of people with shared value systems
based on common life experiences and situations.
Name the types of reference groups. Answer: Primary (informal, regular
interaction), Secondary (formal, less regular), Aspirational (groups a person
wishes to belong to).
Who are opinion leaders and how do they affect consumer behavior? Answer:
People within a reference group who exert influence due to skills, knowledge, or
personality; they shape attitudes and purchase decisions.
What are the five stages of the buyer decision process? Answer: Need
recognition, information search, evaluation of alternatives, purchase decision,
post-purchase behavior.
What is the first stage of the buyer decision process? Answer: Need recognition.
What is post-purchase behavior? Answer: Actions and feelings after purchase,
including satisfaction evaluation and reducing cognitive dissonance.
What is cognitive dissonance? Answer: Buyer discomfort caused by post-
purchase conflict (similar to buyer's remorse).
Example of a website illustrating the buyer decision process? Answer: TripTuner.
© 2026 All rights reserved
