- Study guides, Class notes & Summaries

Google Ads Measurement Certification Questions and Answers 100% Pass For video campaigns, the last impression of a video ad will get credit for the view- through conversion. - True What can be used to customize how the data is tracked in the Conversions column? - Include in Conversions setting Which three of the following actions can improve your conversion rate? Select All Correct Responses - (B) Use negative keywords to further refine audience traffic (C) Use specific keywords for bet...

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7 pages

Written in 2024/2025

Grade A+

EmilyCharlene

EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 3 How does your company make money? Where will growth likely come from? Which competitors are doing well in the market and why? Where do you want your business to be five years from now? Two ways to increase your profits - lower costs or increase revenue. Profit and revenue - Increase profits 1. Increase financial gain; the difference between the amount earned and the amount spent in buying, operating, or producing something 2. Lower your cost...

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40 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google Ads Exam Cert Questions and Answers 100% Pass Which of the following factors wouldn't change an account's optimization score? - Renaming campaigns Which are the three required parts of a text ad? - Headline, description, and URL Which part of a Search ad isn't automatically generated by Dynamic Search Ads? - Description line Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? - • Someone searching for the term I want to buy a b...

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12 pages

Written in 2024/2025

Grade A+

EmilyCharlene

EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2 What is an Aps campaign type? - App - In play store for app sales What is a specialized local campaign type? - Local - multi-platform, search, maps, display & youtube What is a specialized hotel campaign type? - Hotel - search, maps & assistant What is a specialized Discovery campaign type? - Discovery - Youtube, Home feed, Gmail, Google Discover Feed Display campaigns will - Increase brand awareness when users are browsing content they are i...

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22 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google ads certification assessment Questions and Answers 100% Pass Ways google ads advances business goals - -drive sales -get leads -increase website visits -influence consideration -build awareness -promote your app 3 Principles Google ads is built around - Relevance Control Results Relevance - helps you connect with the right people, with the right message, at the right time. Your ads can appear on Google Search, Youtube, and more, just when someone is looking for products or se...

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27 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google Ads Fundamentals Certification Assessment Questions and Answers 100% Pass When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use: Broad match keywords Exact match keywords Negative match keywords Phrase match keywords - Exact match keywords Explanation: EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2 In general, the broader the keyword matching opti...

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182 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google Ad Certification Exam Questions and Answers 100% Pass What is the key value proposition of Google Search campaigns? - Show your ads when a customer is searching for your product or service Arrange the items below in order of hierarchy, beginning with the top level. - Account Campaign Ad Group Ad Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? - Someone searching for the term I want to buy a black shirt Someone searching for the ter...

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6 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google Ads Search Certification Exam Questions and Answers 100% Pass What's the best way to get their ads on each search engine? - Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing - The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an...

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22 pages

Written in 2024/2025

Grade A+

EmilyCharlene

Google Ads Certification Exam Questions and Answers 100% Pass Shopping - These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results. Search - These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Universal App - These ads drive engagement, app installs, and in-app purchases. They appear across th...

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11 pages

Written in 2024/2025

Grade A+

EmilyCharlene

GOOGLE ADS CERTIFICATION FINAL EXAM REAL EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE Sitelinks and dynamic sitelinks - Answer-Sitelinks allow advertisers to deep-link users directly to specific pages within your website. Dynamic sitelinks allow Google to curate high-quality sitelinks for you based on the content of your website. Benefits - Adding sitelinks can boost the average click-through rate for an ad. You also reduce the steps to conversion by bringing users direc...

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13 pages

Written in 2024/2025

Grade A+

Perfectscorer

GOOGLE ADS CERTIFICATION TEST QUESTIONS WITH REVISED ANSWERS – UPDATED!! Custom Intent audiences - Answer-If you want to create a tailored audience that isn't covered in one of our In-Market audience segments, Custom Intent is for you! Define and reach people that have the intent to purchase, updated in real-time. Simply enter keywords or URLs that best represent your audience or choose from one of our auto-created audiences. Similar Audiences - Answer-finds users that are similar to an o...

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6 pages

Written in 2024/2025

Grade A+

Perfectscorer

GOOGLE ADS CERTIFICATION EXAM NEWEST 2024 ACTUAL EXAM TEST BANK COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+ What type of asset is not accepted for an app campaign? - Answer-Website You work for a media agency and are looking to optimize your client's responsive display ads to boost performance. Which of the following actions should you take to start? - Answer-Review the asset report labels. You're creating a storyboard to make your first video as...

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7 pages

Written in 2024/2025

Grade A+

Perfectscorer

GOOGLE ADS CERTIFICATION EXAM QUESTIONS WITH CERTIFIED ANSWERS – UPDATED!!!! Why do search ad extensions matter? - Answer-they increase engagement and influence ad quality You operate many retail stores and want potential customers to see the distance from their location to your stores. - Answer-location extension You're interested in directing people to specific pages on your website. - Answer-sitelink extension You're focused on driving phone calls to your business. - Answer-cal...

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4 pages

Written in 2024/2025

Grade A+

Perfectscorer

2 ad format options Efficiency Control 3 core components of smart display campaigns utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (image &a...

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15 pages

Written in 2023/2024

Grade A+

ritaemma

2 ad format options Efficiency Control 3 core components of smart display campaigns utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (image &a...

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15 pages

Written in 2023/2024

Grade A+

ritadominicrita2003

2 ad format options Efficiency Control 3 core components of smart display campaigns utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (ima...

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15 pages

Written in 2023/2024

Grade A+

DOCSITY

2 ad format options Efficiency Control 3 core components of smart display campaigns utomated bidding Automated targeting Automated creatives 3 principles google ads is built around Relevance Control Results 4 main bidding strategies to choose from Enhanced cpc Maximize conversions Target roas Ad formats Ad formats -there are two main types of ad formats you can leverage for your display campaign: —responsive display ads: greater efficiency and scale —uploaded ads (ima...

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15 pages

Written in 2023/2024

Grade A+

DOCSplug