GOOGLE ADS CERTIFICATION TEST
QUESTIONS WITH REVISED
ANSWERS – UPDATED!!
Custom Intent audiences - Answer-If you want to create a tailored audience that isn't
covered in one of our In-Market audience segments, Custom Intent is for you! Define
and reach people that have the intent to purchase, updated in real-time. Simply enter
keywords or URLs that best represent your audience or choose from one of our auto-
created audiences.
Similar Audiences - Answer-finds users that are similar to an original remarketing list or
other uploaded compatible list. It finds users that are similar in profile based on their
recent browsing and interests around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists? - Answer-Similar Audiences
Remarketing - Answer-lets you show ads to the people who demonstrated their interest
in what you offer with their visit to your website or app. It's how you reconnect with great
prospects as they browse the millions of websites and apps available on the network.
Standard remarketing - Answer-Show ads to your past visitors as they browse network
websites and use network apps. Communicate with people who've previously visited
key pages on your website across screens, giving you a powerful new way to match the
right user with the right message.
Dynamic remarketing - Answer-which takes remarketing to the next level with ads that
include products or services that people viewed on your website. Create dynamically
generated display ads with product data pulled from a pre-uploaded feed. You can
achieve great performance showing to users products they have seen on your website,
with low effort in campaign, ads, and remarketing lists creation.
Which of the following remarketing options is a better fit for Hiroko if she doesn't have a
data feed? - Answer-Standard Remarketing
Machine Learning - Answer-Automated bidding uses machine learning to algorithmically
help you set the appropriate bid for each and every auction. This takes much of the
heavy lifting and guesswork out of setting bids, so you can meet your performance
goals more efficiently and accurately.
, What are some of the benefits of leveraging Google Ads automated bidding strategies?
- Answer--Auction-Time Bidding
-Machine Learning
Awareness-based bidding strategies - Answer-You should choose this bid strategy if
you want to make sure that your ad is visible for certain queries and even at certain
locations on the page.
- Goal: Visibility
- Target impression share: This helps make sure your ads are meeting a specific
impression share threshold for a specific location on the search results page: anywhere,
top of page, or absolute top of page.
- This is for raising awareness of your brand and campaigns that include brand terms.
Consideration-focused bidding strategies - Answer-You should choose this bid strategy
if you want to drive as many clicks as possible within a set level of spend.
- Goal: Clicks
- Maximize clicks: Set bids to try to get you as many clicks as possible within a target
spend amount that you choose.
USE WHEN:
- Budget-constrained campaigns focused on driving clicks
- Drive more click volume
- Maximize traffic when extra budget is received
- Upper funnel keywords that have high assist value in conversion
Conversion-focused bidding strategies - Answer-Choose one of these bid strategies if
you're tracking actions post-click, valuing conversions equally, and looking to maximize
the number of conversions.
- Goal: Conversions
- Bid Strategies to Choose From:
-Maximize Conversions: Drive as much conversion volume as possible within your
budget. You don't need to provide a specific cost per click (CPC), cost per acquisition
(CPA), or return on ad spend (ROAS) target.
-Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you
increase conversions while reaching your average cost-per-acquisition goal.
-Enhanced cost-per-click (eCPC): This strategy automatically adjusts your manual bid
up or down based on each click's likelihood to result in a conversion.
Use Case:
Maximize Conversions:
-Advertisers who want to maximize the number of conversions for a campaign.
Advertisers that want to spend a fixed budget and don't have an explicit CPA/ROAS
goal
Target cost-per-acquisition (tCPA):
QUESTIONS WITH REVISED
ANSWERS – UPDATED!!
Custom Intent audiences - Answer-If you want to create a tailored audience that isn't
covered in one of our In-Market audience segments, Custom Intent is for you! Define
and reach people that have the intent to purchase, updated in real-time. Simply enter
keywords or URLs that best represent your audience or choose from one of our auto-
created audiences.
Similar Audiences - Answer-finds users that are similar to an original remarketing list or
other uploaded compatible list. It finds users that are similar in profile based on their
recent browsing and interests around different topics.
Which of the following targeting options will help Hiroko reach users similar to those on
her remarketing lists? - Answer-Similar Audiences
Remarketing - Answer-lets you show ads to the people who demonstrated their interest
in what you offer with their visit to your website or app. It's how you reconnect with great
prospects as they browse the millions of websites and apps available on the network.
Standard remarketing - Answer-Show ads to your past visitors as they browse network
websites and use network apps. Communicate with people who've previously visited
key pages on your website across screens, giving you a powerful new way to match the
right user with the right message.
Dynamic remarketing - Answer-which takes remarketing to the next level with ads that
include products or services that people viewed on your website. Create dynamically
generated display ads with product data pulled from a pre-uploaded feed. You can
achieve great performance showing to users products they have seen on your website,
with low effort in campaign, ads, and remarketing lists creation.
Which of the following remarketing options is a better fit for Hiroko if she doesn't have a
data feed? - Answer-Standard Remarketing
Machine Learning - Answer-Automated bidding uses machine learning to algorithmically
help you set the appropriate bid for each and every auction. This takes much of the
heavy lifting and guesswork out of setting bids, so you can meet your performance
goals more efficiently and accurately.
, What are some of the benefits of leveraging Google Ads automated bidding strategies?
- Answer--Auction-Time Bidding
-Machine Learning
Awareness-based bidding strategies - Answer-You should choose this bid strategy if
you want to make sure that your ad is visible for certain queries and even at certain
locations on the page.
- Goal: Visibility
- Target impression share: This helps make sure your ads are meeting a specific
impression share threshold for a specific location on the search results page: anywhere,
top of page, or absolute top of page.
- This is for raising awareness of your brand and campaigns that include brand terms.
Consideration-focused bidding strategies - Answer-You should choose this bid strategy
if you want to drive as many clicks as possible within a set level of spend.
- Goal: Clicks
- Maximize clicks: Set bids to try to get you as many clicks as possible within a target
spend amount that you choose.
USE WHEN:
- Budget-constrained campaigns focused on driving clicks
- Drive more click volume
- Maximize traffic when extra budget is received
- Upper funnel keywords that have high assist value in conversion
Conversion-focused bidding strategies - Answer-Choose one of these bid strategies if
you're tracking actions post-click, valuing conversions equally, and looking to maximize
the number of conversions.
- Goal: Conversions
- Bid Strategies to Choose From:
-Maximize Conversions: Drive as much conversion volume as possible within your
budget. You don't need to provide a specific cost per click (CPC), cost per acquisition
(CPA), or return on ad spend (ROAS) target.
-Target cost-per-acquisition (tCPA): This strategy automatically sets bids to help you
increase conversions while reaching your average cost-per-acquisition goal.
-Enhanced cost-per-click (eCPC): This strategy automatically adjusts your manual bid
up or down based on each click's likelihood to result in a conversion.
Use Case:
Maximize Conversions:
-Advertisers who want to maximize the number of conversions for a campaign.
Advertisers that want to spend a fixed budget and don't have an explicit CPA/ROAS
goal
Target cost-per-acquisition (tCPA):
