Google Ads Cert Exam Questions
and Answers 100% Pass
What are the Google Ads Campaign Types? - ✔✔Search
Display
Video
Shopping
Aps
Specialized
What is a Google Search Campaign type? - ✔✔Search - Appears next to search results -
target potential customers
What is a google display Campaign type? - ✔✔Display - appears across a network of
sites, used to increase exposure and reach audiences with specific interests.
What is a Video Campaign Type? - ✔✔Video - Brings your story to life on video sites
like youtube
What is a shopping campaign type? - ✔✔Shopping - on google shopping sites , good for
online and local reach and to find quality leads (they are buyers)
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 1
,What is an Aps campaign type? - ✔✔App - In play store for app sales
What is a specialized local campaign type? - ✔✔Local - multi-platform, search, maps,
display & youtube
What is a specialized hotel campaign type? - ✔✔Hotel - search, maps & assistant
What is a specialized Discovery campaign type? - ✔✔Discovery - Youtube, Home feed,
Gmail, Google Discover Feed
Display campaigns will - ✔✔Increase brand awareness when users are browsing
content they are interested in
Shopping campaigns will - ✔✔Promote your products, share inventory details, and
boost your traffic
Search campaigns will - ✔✔Drive users to your site when searching for similar products
Video campaigns will - ✔✔reach target audience at scale and bring life to your story
What are smart campaigns - ✔✔An automated tool for small businesses to save time
but create ads across search, display and maps.
What are ways to optimize campaigns? - ✔✔Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2
, Campaigns are created around what? - ✔✔A marketing goal
What are the networks for google ads? - ✔✔Search, Play, Shopping & maps, as well as
google partners' sites
What is the budget - ✔✔Average amount you want to spend per day
What are ad groups used for? - ✔✔They are based on a unique list of keywords and are
created around themes or products.
What are the 3 parts of a text ad? - ✔✔Headline, URL, Descpription
What are Dynamic Search Ads? - ✔✔Dynamically created ads based upon your website
What are the options for ad displays? - ✔✔Extensions, Start/End dates, scheduling,
delivery (what pace to spend ad budget throughout the day)
To increase sales at the end of the year sale, do what? - ✔✔Create an end of the year ad
group
What is the default search match type? - ✔✔Broad - matches any similar keyword, even
misspelled. Useful for avoiding making long lists of keywords.
What does the + sign broad match modifier do? - ✔✔Only allows close variations of the
search terms. Allows you to indicate there are certain concepts related to the keywords
that MUST be present in the search.
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 3
and Answers 100% Pass
What are the Google Ads Campaign Types? - ✔✔Search
Display
Video
Shopping
Aps
Specialized
What is a Google Search Campaign type? - ✔✔Search - Appears next to search results -
target potential customers
What is a google display Campaign type? - ✔✔Display - appears across a network of
sites, used to increase exposure and reach audiences with specific interests.
What is a Video Campaign Type? - ✔✔Video - Brings your story to life on video sites
like youtube
What is a shopping campaign type? - ✔✔Shopping - on google shopping sites , good for
online and local reach and to find quality leads (they are buyers)
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 1
,What is an Aps campaign type? - ✔✔App - In play store for app sales
What is a specialized local campaign type? - ✔✔Local - multi-platform, search, maps,
display & youtube
What is a specialized hotel campaign type? - ✔✔Hotel - search, maps & assistant
What is a specialized Discovery campaign type? - ✔✔Discovery - Youtube, Home feed,
Gmail, Google Discover Feed
Display campaigns will - ✔✔Increase brand awareness when users are browsing
content they are interested in
Shopping campaigns will - ✔✔Promote your products, share inventory details, and
boost your traffic
Search campaigns will - ✔✔Drive users to your site when searching for similar products
Video campaigns will - ✔✔reach target audience at scale and bring life to your story
What are smart campaigns - ✔✔An automated tool for small businesses to save time
but create ads across search, display and maps.
What are ways to optimize campaigns? - ✔✔Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 2
, Campaigns are created around what? - ✔✔A marketing goal
What are the networks for google ads? - ✔✔Search, Play, Shopping & maps, as well as
google partners' sites
What is the budget - ✔✔Average amount you want to spend per day
What are ad groups used for? - ✔✔They are based on a unique list of keywords and are
created around themes or products.
What are the 3 parts of a text ad? - ✔✔Headline, URL, Descpription
What are Dynamic Search Ads? - ✔✔Dynamically created ads based upon your website
What are the options for ad displays? - ✔✔Extensions, Start/End dates, scheduling,
delivery (what pace to spend ad budget throughout the day)
To increase sales at the end of the year sale, do what? - ✔✔Create an end of the year ad
group
What is the default search match type? - ✔✔Broad - matches any similar keyword, even
misspelled. Useful for avoiding making long lists of keywords.
What does the + sign broad match modifier do? - ✔✔Only allows close variations of the
search terms. Allows you to indicate there are certain concepts related to the keywords
that MUST be present in the search.
EMILY CHARLENE © 2025, ALL RIGHTS RESERVED 3
