Tennessee Technological University
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Characteristics of living things and levels of organization
Macromolecules lecture notes
Families in Society Exam 1 Study Guide
This document list notes about the introduction to the diversity of life. These notes it has Characteristics of life, mitosis, and also chromosomes.
This contains notes about what makes up a living thing, how we classify them, what exactly something needs to qualify as a living thing, etc.
This document contains notes from the first two weeks of classes. It shows how we pay athletes, where they get their money from, etc.
These notes are the first part of introduction to biology. They are great for students who are taking the class. The notes are fully typed, and include highlighted definitions, pictures, diagrams, etc. They are very organized and easy to understand.
These notes are the first part of introduction to biology. They are great for students who are taking the class. The notes are fully typed, and include highlighted definitions, pictures, diagrams, etc. They are very organized and easy to understand.
TRUE/FALSE 
1. Publicity consists of programs developed by a company to capitalize on the factors that will enhance 
the firm's image and minimize those that generate negative images. 
ANS: F PTS: 1 REF: 442 OBJ: 14-1 TYPE: Def 
The statement describes public relations. Publicity is the outcome of these public relations efforts. 
TOP: AACSB Reflective Thinking| TB&E Model Strategy 
2. Lobbying, product publicity, and crisis management are all functions of public relations tools. 
ANS: T PTS: 1 ...
TRUE/FALSE 
1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a 
product in order to influence their opinion or elicit a response. 
ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def 
TOP: AACSB Communication| TB&E Model Promotion 
2. The promotional mix is the combination of promotional tools used to reach the target market and 
fulfill the organization's overall goals. 
ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def 
TOP: AACSB Communication| TB&E Model C...