MKT 3400
Tennessee Technological University
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Chapter 14—Public Relations, Sales Promotion, and Personal Selling 175 questions (28 true/false, 130 multiple choice, 17 essay) | 100 % Verified Answers, Already Graded A
- Exam (elaborations) • 43 pages • 2022
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TRUE/FALSE 
1. Publicity consists of programs developed by a company to capitalize on the factors that will enhance 
the firm's image and minimize those that generate negative images. 
ANS: F PTS: 1 REF: 442 OBJ: 14-1 TYPE: Def 
The statement describes public relations. Publicity is the outcome of these public relations efforts. 
TOP: AACSB Reflective Thinking| TB&E Model Strategy 
2. Lobbying, product publicity, and crisis management are all functions of public relations tools. 
ANS: T PTS: 1 ...
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Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A
- Exam (elaborations) • 63 pages • 2022
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TRUE/FALSE 
1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a 
product in order to influence their opinion or elicit a response. 
ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def 
TOP: AACSB Communication| TB&E Model Promotion 
2. The promotional mix is the combination of promotional tools used to reach the target market and 
fulfill the organization's overall goals. 
ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def 
TOP: AACSB Communication| TB&E Model C...
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