MKT 100 (MKT 100)

Course Principles of Marketing Test Click here to begin Exam 1 (200 pts) Started 5/16/20 10:39 PM Submitted 5/17/20 12:08 AM Due Date 5/18/20 9:00 AM Status Completed Attempt Score 175 out of 200 points Results Displayed Submitted Answers, Correct Answers, Feedback  Question 1 0 out of 5 points Positioning is mostly about Selected Answer: targetin g. Correct Answer: identity.  Question 2 5 out of 5 points Which of the following is one of the 5Cs? Selected Answer: com...

Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Which of the following is the customers’ evaluation of a good or service in terms of whether that good or service has met their needs and expectations? is a strategy that focuses on keeping and improving relationships with current customers...

Order-getting activities are divided into two categories: Selected Answer: current-customer sales and new-business sales. Correct Answer: current-customer sales and new-business sales.  Question 2 6 out of 6 points Developing a list of potential customers is called Selected Answer: prospecting. Correct Answer: prospecting.  Question 3 6 out of 6 points Customer density and distribution are important factors in Selected Answer: creating sales territories. Correct Answer: creating sales terr...

Which marketing management philosophy focuses on the question, “What do customers want and need, and how can we benefit society?” Answer Internal External Sales Societal marketing Production _____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits. Answer Opportunity cost Marketing utility Market quality Satisfaction percentage Customer value Which of the following is the customers’ evaluation of a good or servi...

MKT 100 Final Quizzes Answers (Updated 2020)/MKT 100 Final Quizzes Answers (Updated 2020)/MKT 100 Final Quizzes Answers (Updated 2020)/MKT 100 Final Quizzes Answers (Updated 2020)

MKT 100 Final Exam 2 Questions and answers • Question 1 Which channel function is most visible to the customer? • Question 2 Consumers are said to pull goods through the channel, whereas trading partners __________ the goods from the manufacturer on down the food chain. • Question 3 The downstream partners that help a company reach consumers comprise the • Question 4 When the decisions seem overwhelming, we should simplify and remember ...

Principles of Marketing MKT 100 Exam 1 (Chapters 1-8) 1. Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely most likely fall into which of the following categories? 2. The _____ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters. 3. If a company wants to be in...