MKT 5301 (MKT 5301)

This document is an extensive academic paper titled "LEGO Case Study and Analysis" for the course MKT 5301-Advanced Marketing. It analyzes the business and marketing strategies of the LEGO Company, focusing on its constant reinvention, market position, ethical implications, and proposals for overcoming the major threat of reliance on plastic. I. Market Analysis and Reinvention Reinvention Strategy LEGO constantly reinvents itself through product innovation and expansion. This involves...

This document is a Marketing Plan analysis for Tesla Company, specifically focusing on its existing electric vehicles (EVs). It provides a competitive analysis, a SWOT-style review of the company and its competitors, and a proposal for a new marketing strategy, including changes to pricing and promotion. I. Company Overview and Competitive Analysis Company: Tesla Company, a leading green energy solution corporation founded in 2003, primarily known for its electric vehicles. Strengths: Tes...

This document is an academic essay titled "Unit VII Essay: How Amazon's distributes its Products Across Different Markets" for the course MKT 5301-Advanced Marketing. It analyzes Amazon's multifaceted distribution strategy, covering its physical and digital channels, potential changes, and the challenges it faces. I. Amazon's Distribution Channels Amazon is a leading e-commerce retailer that uses various distribution channels to reach consumers globally. A. Physical Dis...

This document is an academic journal entry titled "Unit VIII Journal: Ethical Concerns for Marketing" for the course MKT 5301-Advanced Marketing. It analyzes the ethical, product, pricing, and promotional strategies for a controversial product: a bubble gum that offers sequential flavors but carries the risk of turning consumers into a giant blueberry. I. Potential Ethical Issues The controversial nature of the product raises significant ethical concerns: Deceptive Advertising: Th...