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Unit VII Essay How Amazon's distributes its Products Across Different Markets MKT 5301-
Advanced Marketing
Columbia Southern University
MKT 5301-Advanced Marketing
Unit VII Essay: How Amazon's distributes its Products Across Different Markets
, 2
Introduction
Amazon is one of the leading retailers and e-commerce companies, offering millions of
consumers a wide range of products through various distribution channels, including physical
retail and e-commerce, its strongest distribution channel. Although Amazon is a primarily e-
commerce company selling multiple products from other producers to consumers, it also has a
manufacturing section where products such as home décor and electronic and smart appliances
are sold. These items are distributed through various channels, both physical distribution
channels and e-commerce, which are discussed below.
Amazon's Distribution Channels- Description and Potential Changes
Physical distribution channel
This entails direct distribution to the consumers- zero-level channels, whereby the
company manufactures and sells directly to the clients. The physical distribution channels
pertaining to Amazon include the products obtained from the suppliers or manufactured and
transported to the Amazon warehouses, where the products are repackaged before they are sent
to the clients (Varma et al., 2024). Although the traditional retail distribution systems require
consumers to pick up their goods at the stores, Amazon's direct distribution involves good
distribution through parcel delivery to the consumers.
The retail services by Amazon include Amazon Go and Whole Foods, whereby direct
delivery is offered to the consumers to pick their products in physical locations established by
the company throughout the country (Varma et al., 2024). Amazon has also partnered with other
companies, such as Kohl's, to enable consumers to pick or return items purchased from the
company.
Digital-e-commerce, Direct-to-consumers
Unit VII Essay How Amazon's distributes its Products Across Different Markets MKT 5301-
Advanced Marketing
Columbia Southern University
MKT 5301-Advanced Marketing
Unit VII Essay: How Amazon's distributes its Products Across Different Markets
, 2
Introduction
Amazon is one of the leading retailers and e-commerce companies, offering millions of
consumers a wide range of products through various distribution channels, including physical
retail and e-commerce, its strongest distribution channel. Although Amazon is a primarily e-
commerce company selling multiple products from other producers to consumers, it also has a
manufacturing section where products such as home décor and electronic and smart appliances
are sold. These items are distributed through various channels, both physical distribution
channels and e-commerce, which are discussed below.
Amazon's Distribution Channels- Description and Potential Changes
Physical distribution channel
This entails direct distribution to the consumers- zero-level channels, whereby the
company manufactures and sells directly to the clients. The physical distribution channels
pertaining to Amazon include the products obtained from the suppliers or manufactured and
transported to the Amazon warehouses, where the products are repackaged before they are sent
to the clients (Varma et al., 2024). Although the traditional retail distribution systems require
consumers to pick up their goods at the stores, Amazon's direct distribution involves good
distribution through parcel delivery to the consumers.
The retail services by Amazon include Amazon Go and Whole Foods, whereby direct
delivery is offered to the consumers to pick their products in physical locations established by
the company throughout the country (Varma et al., 2024). Amazon has also partnered with other
companies, such as Kohl's, to enable consumers to pick or return items purchased from the
company.
Digital-e-commerce, Direct-to-consumers
