Columbia Southern University

The document is a citation guide for the APA 7th edition, specifically designed for students at Columbia Southern University, outlining rules for citing sources and maintaining academic integrity. APA Format and Its Importance APA format is a standardized writing style used to ensure academic integrity and proper citation of sources in educational settings. ​ Developed by the American Psychological Association to assist with writing and citing sources. ​ Helps prevent plagiarism by ack...

This document is an extensive academic paper titled "LEGO Case Study and Analysis" for the course MKT 5301-Advanced Marketing. It analyzes the business and marketing strategies of the LEGO Company, focusing on its constant reinvention, market position, ethical implications, and proposals for overcoming the major threat of reliance on plastic. I. Market Analysis and Reinvention Reinvention Strategy LEGO constantly reinvents itself through product innovation and expansion. This involves...

This document is an extensive academic paper titled "LEGO Case Study and Analysis" for the course MKT 5301-Advanced Marketing. It analyzes the business and marketing strategies of the LEGO Company, focusing on its constant reinvention, market position, ethical implications, and proposals for overcoming the major threat of reliance on plastic. I. Market Analysis and Reinvention Reinvention Strategy LEGO constantly reinvents itself through product innovation and expansion. This involves...

This document is an academic essay titled "The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making" for the course MKT 5301-Advanced Marketing. It analyzes how a leading international brand, Apple Inc., employs the 4Ps marketing mix (Product, Price, Place, Promotion) and then applies the consumer buying decision process to a hypothetical new product launch. I. 4Ps Analysis of Apple Inc. A. Product Strategy Focus: Developing innovative products of superior quality tha...

This document is a Marketing Plan analysis for Tesla Company, specifically focusing on its existing electric vehicles (EVs). It provides a competitive analysis, a SWOT-style review of the company and its competitors, and a proposal for a new marketing strategy, including changes to pricing and promotion. I. Company Overview and Competitive Analysis Company: Tesla Company, a leading green energy solution corporation founded in 2003, primarily known for its electric vehicles. Strengths: Tes...

This document is an academic essay titled "Unit VII Essay: How Amazon's distributes its Products Across Different Markets" for the course MKT 5301-Advanced Marketing. It analyzes Amazon's multifaceted distribution strategy, covering its physical and digital channels, potential changes, and the challenges it faces. I. Amazon's Distribution Channels Amazon is a leading e-commerce retailer that uses various distribution channels to reach consumers globally. A. Physical Dis...

This document is an academic journal entry titled "Unit VIII Journal: Ethical Concerns for Marketing" for the course MKT 5301-Advanced Marketing. It analyzes the ethical, product, pricing, and promotional strategies for a controversial product: a bubble gum that offers sequential flavors but carries the risk of turning consumers into a giant blueberry. I. Potential Ethical Issues The controversial nature of the product raises significant ethical concerns: Deceptive Advertising: Th...

This document analyzes AMC Theaters' performance, market strategies, and challenges before and after the COVID-19 pandemic. 1​ Impact of COVID-19 on AMC Theaters 1​ Prior to the pandemic, AMC enjoyed a stable revenue stream and a loyal customer base. 2​ The pandemic led to a drastic decline in attendance, with visits down by 64.6% by April 2020, contributing to a $36 billion loss in the cinema sector. Recovery has been slow, with AMC focusing on maximizing blockbuster potential ...

This document is an academic journal entry titled "Unit VII Journal: Value of Auctions in the Economy" for the course ECO 6301, Economics for Managers. It analyzes the mechanics, characteristics, and economic implications of different types of auctions and price discrimination. I. Auction Types and Mechanics An auction is a competition and bargaining process where competitors bid, and the winner is awarded the item with the largest bid, which can reveal the item's actual value. ...

This document is a two-part Unit VI Assignment for the course ECO 6301, Economics for Managers, focusing on the application of Game Theory, specifically identifying Nash Equilibrium and Dominant Strategies in competitive pricing scenarios between two firms.Part 1: Game Analysis (Payoffs: [8,8], [0,10], [10,0], [3,3])The first game models a scenario where both Firm 1 and Firm 2 can choose a "High Price" or a "Low Price."FindingResultJustificationDominant Strategy for Firm 1Yes, "Lo...