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Consumer Behaviour

Kings College London (KCL)

Here are the best resources to pass Consumer Behaviour. Find Consumer Behaviour study guides, notes, assignments, and much more.

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Consumer Behaviour

  • Consumer Behaviour

  • Class notes • 46 pages • 2023
  • Detailed lecture about the about the 10 themes explored in the semester. 1. Charting the scope of consumer behaviour 2. Consumer decision-making and involvement 3. Consumer learning and memory 4. Perception and attention 5. Attitudes and behaviour change 6. Identity and personality 7. Society and consumption 8. Group influences and marketplace access 9. Social media, influencers and word of mouth 10. Patterns of consumer behaviour
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  • $26.35
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Consumer Behaviour Lectures and Coursework example

  • Consumer Behaviour Lectures and Coursework example

  • Package deal • 2 items • 2021
  • This bundle contains the full lecture notes from the module of Consumer Behaviour (Year 2) as well as an example of a first class presentation, which is the coursework
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  • $122.82
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Lectures 1 to 10

  • Lectures 1 to 10

  • Class notes • 44 pages • 2021
  • Available in package deal
    • Lecture notes containing detailed chronological order of all material covered from weeks 1 to 10
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  • $64.94
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The case of Burberry - consumer behaviour theory applied

  • The case of Burberry - consumer behaviour theory applied

  • Presentation • 16 pages • 2021
  • Available in package deal
    • Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
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  • $64.94
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