Digital marketing
Vrije Universiteit Amsterdam (VU)
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![Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"](/docpics/5bf1b89283b03_478573.jpg)
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Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"
- Summary • 3 pages • 2018
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This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)
![Summary of the article "Positive effects of disruptive advertising on consumer preferences"](/docpics/5bf1b7a37b75b_478571.jpg)
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Summary of the article "Positive effects of disruptive advertising on consumer preferences"
- Summary • 3 pages • 2018
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This is a summary of the article "Positive effects of disruptive advertising on consumer preferences" of Bell and Buchner (2018)
![Summary of the article "Toward a three-dimensional framework for omni-channel"](/docpics/5bf1b6ee9cf05_478569.jpg)
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Summary of the article "Toward a three-dimensional framework for omni-channel"
- Summary • 4 pages • 2018
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This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)
![Summary of the article "Understanding omni-channel shopping value"](/docpics/5bf1b6761cd3c_478568.jpg)
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Summary of the article "Understanding omni-channel shopping value"
- Summary • 4 pages • 2018
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This is a summary of the article "Understanding omni-channel shopping value" of Hure, Picot-Coupey, and Ackermann (2017)
![Summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization"](/docpics/5bf1b5c2b0768_478566.jpg)
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Summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization"
- Summary • 4 pages • 2018
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This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han
![Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"](/docpics/5bf1b90b62552_478574.jpg)
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Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"
- Summary • 4 pages • 2018
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This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
![Summary of the article "Marketing analytics for data-rich environments"](/docpics/5bf1b81a7bc26_478572.jpg)
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Summary of the article "Marketing analytics for data-rich environments"
- Summary • 3 pages • 2018
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This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
![Summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?"](/docpics/5bf1b7671ea11_478570.jpg)
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Summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?"
- Summary • 4 pages • 2018
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This is a summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?" of Motyka, Grewal, Aguirre, Mahr, de Ruyter and Wetzels (2018)
![Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"](/docpics/5bf1b63a71e89_478567.jpg)
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Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"
- Summary • 5 pages • 2018
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This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
Summary of all obligatory articles for the exam of Digital Marketing 2015
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