Consumer Behavior

All in one! Short summary of all the articles and the material discussed in the consumer behavior lectures.

This is a short summary of the articles of Consumer Behavior, including the most important studies and concepts. Good luck with your exam!

This is a short summary of the lectures of Consumer Behavior, including the most important concepts. Good luck with your exam!

Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.

Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...

Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...

Consumer Behavior notes of lectures - Kobe Millet - Stuvia Summary - Premaster Marketing - Bachelor - Notes

Summary of Consumer Behavior, with chapters: 1, 4, 5, 6, 7, 8, 9, 10, 11, 13. A very comprehensive summary with everything you need to know.

Summary Consumer Behavior / Research Methods for the Behavioral Sciences of Gravetter, with chapters 6, 7, 8, 11 and 12. It contains all the chapters relevant to the Consumer Behavior examination at the VU.