Services Marketing

Comprehensive summary of all Services Marketing Lessons

Comprehensive summary of Chapters 1 through 18 of the book Marketing Service.

Detailed summary of the book Marketing Services Alan Wilson.

A clear and complete overview of the slides and notes from all lectures (1-13). The slides are said to provide the basis for the exam. This is a complete document with all slides and notes from the lectures well-integrated.

In this summary, five students papers are required reading for Services Marketing try to summarize. All 12 papers on Blackboard are briefly explained / summarized.

Summary of the entire book Marketing Services Integrating Customer Focus Across the Firm (any substance for examination), including key figures and tables from the book. This summary can serve perfectly as a replacement for the book! Everything is in a concise and clear way explained with any supporting tables and figures in the book.

This summary contains all the chapters of the book "Marketing Services - Integrating Customer Focus Across The Firm" (. Alan Wilson et al) which students are considered Pre-Master Marketing Management indicated for Services Marketing. It is an English summary of 70 pages, containing references to the book (eg see table 2.1 on page 89).

Summary of all the key elements of the book.