Marketing for Pre master

This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.

Document contains lecture notes and chapters from the book

A summary of all chapters belonging to the Marketing for premaster course. The summary is based on the book and includes images from the book for support. Furthermore, the knowledge clips are also summarized used in this course.

In this document, you will find a variety of questions. Examples are: True or false questions, Multiple-choice questions, Match-the-concept-with-the-corresponding-description questions, Open-ended questions and Fill in the gap questions. These questions cover all the relevant content of the course Marketing for Pre-master (2019) and all the relevant content of the book: Consumer Behavior: Hoyer, MacInnis & Pieters 7th edition. Instead of reading a (boring) summary, these questions will he...

Practice your marketing exam with these multiple choice questions from old exams! (24 in total). Tip: the more you practice with existing exams, the better you perform.

This is a summary of Chapter 2-14 of the book "Consumer Behavior" (Hoyer, Macinnis & Pieters, 7th edition). These chapters are tested during the final exam of the Marketing for Premaster course. All concepts are included in the summary. With this the writer has received an 8.5. This course is part of the Premaster Marketing Management and Premaster Marketing Analytics.

A summary of the chapters of the book Consumer Behavior that you should know for the intermediate tests. H 12 to 18

Summary Consumer Behavior Part 2 (Chapter 2-7)

Summary Consumer Behavior Part 4 (Chapter 13-18)