International marketing

Extensive lecture notes, including notes from the tutorials for the course International Marketing.

Since this course's slides are not adequate to study for the exam and it requires lots of notes taking during lectures, I made this extensive summary of the lectures including the professor's explanations to slides and other important information. It took a lot of effort so enjoy! Also includes mock exam questions and answers.

This includes a summary from all the articles of International Marketing for the master program "International Management" at UVT. It is from year 2018-2019.

Summary of my notes taken during the classes summaries of all the papers.

Summary of the papers for International Marketing Levitt, the globalization of markets De Mooij, Covergence and divergence in consumer behavior Anould & Mohr, Dynamic transformations for base-of-the-pyramid market clusters Sheth, Impact of emerging markets on marketing Douglas & Craig, Convergence and Divergence: developing a semiglobal marketing strategy Jain, Standardization of international marketing strategy Steenkamp & de Jong, A global investigation into the constellation of consumer attit...

Summary articles International Marketing

A brief summary of all the lectures from the Master course International Marketing, including notes made during the lecture.

A brief summary of all the exam relevant articles for the Master course International Marketing, including the notes made during class while discussing the articles.