Consumer Behavior

If you message me on Facebook (Kelly Miao), you can get the summary with discount.

A summary of all the lectures of Consumer Behavior (lecture 1 till 14). If you have the old version, without lecture 13 and 14, you can go to my downloads and get the new file for free.

Samenvatting Boek Consumer Behavior, Building a marketing strategy, 12th edition. Hoofdstukken 8 t/m 12. Voor het vak marketing.

Summary of lectures

This is a summary of all the fourteen lectures from the course Consumer Behavior (590032, psychology, year 3, block 2). From the lectures given by PhD A.M. Evans. The notes are extensive, so they cover everything said in the lectures and supporting graphics are added to make studying for the exam easier. Good luck with the exam!

Article hoorcollege 2: When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure Stewart Shapiro. Article hoorcollege 2: Subliminal priming and persuasion: Striking while the iron is hot Erin J. Strahan, Steven J. Spencer,* and Mark P. Zanna. Article hoorcollege 2: Mimicry for money: Behavioral consequences of imitation Rick B. van Baaren,* Rob W. Holland, Bregje Steenaert, and Ad van Knippenberg. Article hoorcollege 3...

Summary of a series of well-known items (the most used in courses that deal with consumer behavior and / or marketing); by always answering the 'key questions' is to put it easier links between articles.

Summary of lecture 1 t / m 12 of the course Consumer Behavior (TSB). The summary contains all lecture slides, notes and elaborations of the articles / studies.