Marketing Research Methods

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Marketing Research Methods. Find Marketing Research Methods study guides, notes, assignments, and much more.

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Marketing Research Methods Lectures + Book + Notes (really extensive)

Marketing Research Methods Lectures + Book + Notes (really extensive)
Summary • 89 pages • 2019

Complete document with information from the lecture slides, the book and extensive lecture notes.

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Summary MRM
Summary • 66 pages • 2018

Extensive summary with images of all lectures through the exam material including notes from the Q&A lecture

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Marketing research essentials to get an 8 (like me:)

Marketing research essentials to get an 8 (like me:)
Package deal • 2 items • 2018

These two documents were about the only study materials I used to study. I got an 8.4 on the exam, which I am very proud of :). I am sure I can help others with these documents!

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Summary and transcripts of last (and most important) lecture

Summary and transcripts of last (and most important) lecture
Class notes • 9 pages • 2018
Available in package deal

This is a document containing transcripts and slide info from the Q&A lecture in the end of the course. This lecture was really important to me because suddenly I started to understand several things I did not know before. I wrote down almost everything he said in the lecture. In addition to this document I used my own summary (that I also uploaded to Stuvia) and the combination of these two got me an 8.4 for the exam.

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Summary of all lectures
Summary • 23 pages • 2018
Available in package deal

This summary helped me a lot studying for the MRM exam. I took a lot of time summarizing everything and used mainly this document to study and get an 8.4 as a result. The screenshots are from the lecture. If you know the content lectures, in my opinion you know enough to pass this course. There are however also some sentences from the book in this summary.