Thesis

This thesis will create a digital marketing strategy for the company's online channels to increase visibility and sales. A digital marketing strategy was chosen because Globalvisor only offers and sells its service online. After this study is completed, the goal will be achieved in three years, starting in July 2022. The following is the main research question, based on the company's background and the opportunity analysis: What digital marketing communication channels must be optimized...

How can SMEs in Europe adopt and successfully realize the benefits from implementing big data analytics? In order to answer this main research question, primary research method in the form of semistructured interviews with four interviewees from different European countries and a secondary research method in the form of a systematic literature review that consists of a final portfolio of 18 empirical journal articles were conducted.

This dissertation has been written for the bachelor studies of International Business and Languages at the Amsterdam University of Applied Sciences. The research has been conducted for MullerVisual Communication, an Amsterdam-rooted mid-sized printing business. In this thesis the focus lies on the company’s waste processing, which is currently being outsourced to the company Van Scherpenzeel and for which a cost reduction strategy needs to be developed. This strategy leads to the future desire...