OE104: Customer Behaviour

This is my logbook for the customer behavior course. I passed the exam with a 7.0

Grade: 8.0. The report is written according to the assessment form, so it is ideal to use as an example!

Logbook for the exam of Customer Behavior

(number 8.2) This summary was written for the OE104 Customer Behaviour course and consists of chapters 1,2,3,4,5,6,7,8,10 pp. 419-436.11 and 12 pp. 508-514. The summary is in English with a Dutch addition for clarification. I would love it if you leave a review!

This is the logbook for the OE104 Customer Behavior course with all the information for the exam. The course was passed with a 7.

Het document bevat het logboek ter voorbereiding van het tentamen. Alle onderwerpen zijn in het document meegenomen en uitgewerkt voor een bedrijf. Tentamen uiteindelijk afgerond met een 7.1 met behulp van dit logboek!

Grade: 7. The logbook contains all parts of the assessment form, ideal for use as an example!

Grade Achieved: 8! Comprehensive Rolex logbook covering the topics Experience Marketing, Neuromarketing, Types of Learning, Decision Making Process, Attitude Theory, Behavioral Change (including models), Perceptual Processes (gestalt psychology), Perceived Risk, Reference Groups, WOM, Values and Culutre

Grade: 7.1. The log contains all parts of the review form, ideal as example!