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  2. Erasmus Universiteit Rotterdam
  3. Consumer Behaviour And Marketing Action (CM2062)

Consumer Behaviour and Marketing Action

Erasmus Universiteit Rotterdam (EUR)

Here are the best resources to pass Consumer Behaviour and Marketing Action. Find Consumer Behaviour and Marketing Action study guides, notes, assignments, and much more.

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Lecture 1 consumer behavior and marketing action

  • Lecture 1 consumer behavior and marketing action

  • Class notes • 7 pages • 2021
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    • lecture notes week 1
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lecture 2 consumer behavior and marketing action

  • lecture 2 consumer behavior and marketing action

  • Class notes • 5 pages • 2021
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    • summary lecture 2
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Lecture 3 consumer behavior and marketing action

  • Lecture 3 consumer behavior and marketing action

  • Class notes • 6 pages • 2021
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IBCOM YEAR II / III - 'CONSUMER BEHAVIOUR and MARKETING ACTION' KIT

  • IBCOM YEAR II / III - 'CONSUMER BEHAVIOUR and MARKETING ACTION' KIT

  • Package deal • 2 items • 2021
  • for those who decided to take up the elective CBMA (cm2072): a student friendly starter kit that includes summaries of all the compulsory literature and notes of all the online lectures - it's extensive, it's long and it's detailed, so hopefully it helps you with this 100% exam! *yikes gl*
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IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072) IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)

  • IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)

  • Class notes • 33 pages • 2021
  • Available in package deal
    • Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Perception, Learning and Memory, Attitudes, Persuasion, Other perspectives on Consumer Behaviour
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IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072) IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)

  • IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)

  • Summary • 81 pages • 2021
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    • Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition), and all the articles from the authors: Dijksterhuis et al., Huizenga et al., Lammers, Holland et al., Till et al., Greenwald et al., Schlachter & Rolf, Rambaran et al., Siero & Doosje, Aghakhani &...
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