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Hotel & Event Management

Business School Notenboom (BSN)

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Thesis Hotel & Event Management Successful Marketing Plan Thesis Hotel & Event Management Successful Marketing Plan

  • Thesis Hotel & Event Management Successful Marketing Plan

  • Thesis • 124 pages • 2019
  • This is a complete successful 4th year graduation thesis for HEM Hotel & Event Management of September 2019. Subject: Determine optimal marketing strategy for a Dutch travel agency. Pages: 124. Purpose: increase in turnover. A very extensive thesis with theoretical framework and detailed practical research. Includes: int. and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A super thesis to save quite a bit of time. With extensiv...
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