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Thesis

Thesis Hotel & Event Management Successful Marketing Plan

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Pages
124
Uploaded on
30-11-2019
Written in
2019/2020

This is a complete successful 4th year graduation thesis for HEM Hotel & Event Management of September 2019. Subject: Determine optimal marketing strategy for a Dutch travel agency. Pages: 124. Purpose: increase in turnover. A very extensive thesis with theoretical framework and detailed practical research. Includes: int. and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A super thesis to save quite a bit of time. With extensive APA literature list.

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Institution
Business School Notenboom (BSN)
Course
Hotel & Event Management











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Connected book

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Philip Kotler, Gary Armstrong Principes van marketing
  • juli 2017
  • 9789043034098
  • 7

Written for

Institution
Business School Notenboom (BSN)
Study
Hoger Hotel & Business Management
Course
Hotel & Event Management
All documents for this subject (1)

Document information

Uploaded on
November 30, 2019
Number of pages
124
Written in
2019/2020
Type
Thesis
Supervisor(s)
Unknown
Year
Unknown

Subjects

  • maktingplan hotel management marketing strategy revenue growth travel agency

Content preview

An optimal marketing strategy for XXX (travelcompany)



‘Live Like A Local Challenge’
The best marketing strategy for In Motion Travel




Complete scriptie
Taal: Engels
Geslaagd: september 2019
Cijfer: 7.8

Naam: x
Business School Notenboom
HEM
September 2019




Kim Dorn
Business School Notenboom
HEM
Viola Mulder
August 20, 2019

,
,Colophon
Document: Graduation Thesis
Date: August 20, 2019
Name: Kimberly Dorn
Email:
Phone number: +31 6 17 49 54 27

Study: Hotel & Event Management
School: Business School Notenboom
Coach: Viola Mulder

Company: In Motion Travel
Manager: Tim Louw
Address: Cavalcaderoad 2,
Greenpoint, Cape Town

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