MNM2605 Consumer Behaviour (MNM2605)

MNM2605 EXAM PACK 2023

MNM2605 EXAM PACK 2023 Latest exam pack questions and answers and summarized notes for exam preparation. 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25479 811 9845 .

Latest exam pack questions and answers and summarized notes for exam preparation

Latest exam pack questions and answers and summarized notes for exam preparation.

MNM2605 EXAM PACK 2022. To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related marketing: this is where compa...

MNM2605 EXAM PACK 2022. To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related marketing: this is where compa...

MNM2605 EXAM PACK 2022. MNM2605 - Consumer Behaviour To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related ...

MNM2605 EXAM PACK 2022 To stay in the market organisations need to consider developing trends that will influence consumer behaviour. Explain any four developing trends (2 marks each = 8 marks) and provide an example for each trend. (1 mark each = 4 marks). 1. Green marketing: This is where companies focus on producing more environment friendly products and market their products as well as their company as an environmentally friendly company. 2. Cause related marketing: this is where compa...

MNM2605 Exam Study Notes. MNM2605 - Consumer Behaviour. Defining customer behaviour Customer behaviour - A combination of activities and influences that occur before, during and after the purchase itself. Types of customers •Household customers •Business/Organisational customers Consumer Buying Behaviour versus Business Buying Behaviour Business/Organisational purchases are made for the purpose of: - Manufacturing other products and services, for example raw materials. -Reselling to...

Introduction to consumer behaviour 1. Introduction The study of customer behaviour focuses on how individuals, groups and organisations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. 2. Defining customer behaviour Customer behaviour - A combination of activities and influences that occur before, during and after the purchase itself. Types of customers •Household customers •Business/Organisational customers Consumer Buying Beh...