MKTG 4500 - Test 3 UPDATED ACTUAL
Exam Questions and CORRECT Answers
encourage customers to _____ - CORRECT ANSWER - participate, co-create
Mobile Strategy parts: - CORRECT ANSWER - 1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - CORRECT ANSWER - - use responsive technology
that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - CORRECT ANSWER - - be sure content is the
priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
, - prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______ - CORRECT ANSWER - Kiss -> simple really is better
and dominant considerations (fast loading and customer security)
effective mobile content - CORRECT ANSWER - - know what the audience is looking
for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - CORRECT ANSWER - - invest needed resources in
mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - CORRECT ANSWER - powerful
geofencing is ________ - CORRECT ANSWER - a perimeter within which ads will be
seen
Exam Questions and CORRECT Answers
encourage customers to _____ - CORRECT ANSWER - participate, co-create
Mobile Strategy parts: - CORRECT ANSWER - 1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - CORRECT ANSWER - - use responsive technology
that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - CORRECT ANSWER - - be sure content is the
priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
, - prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______ - CORRECT ANSWER - Kiss -> simple really is better
and dominant considerations (fast loading and customer security)
effective mobile content - CORRECT ANSWER - - know what the audience is looking
for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - CORRECT ANSWER - - invest needed resources in
mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - CORRECT ANSWER - powerful
geofencing is ________ - CORRECT ANSWER - a perimeter within which ads will be
seen
