MKTG 4500 Test #1 UPDATED ACTUAL
Exam Questions and CORRECT Answers
The Virtuous Cycle and the Internet Boom - CORRECT ANSWER - Consumer Business
Internet Access -> Web Content -> Popular Fascination
Aftermath of the Internet - CORRECT ANSWER - Scale back and smarten up marketing
expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis on
analytics/ROI and sales funnel
Advanced Connection Devices - CORRECT ANSWER - cell phones to wireless systems-
increase potential online consumer audience. the internet of everything
Internet of Things (IoT) - CORRECT ANSWER - the network of physical objects accessed
through the internet. These objects contain embedded technology to interact with internal states
or external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - CORRECT ANSWER - Brining together people, processes,
data, and things to make networked connections and information more relevant and valuable than
ever before-turning information into actions that create new capabilities, richer experiences, and
unprecedented economic opportunity for businesses, individual, and countries
4 Pillars - CORRECT ANSWER - people, process, data, and things - builds on top of the
Internet of things with one pillar - things. IoE further advances the power of the internet to
improve businesses and industry outcomes and ultimately make people's lives better by adding to
the progress of the IoT
Virtual Reality (VR) - CORRECT ANSWER - video, audio, and sensors, transported into
the digital environment, immersed in environment. Embedding of graphics into actual settings.
, Augmented Reality (AR) - CORRECT ANSWER - most accepted technology, Pokemon
Go, taking what you see in front of you and overlaying digital components. Takes a person's
view of the real world and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - CORRECT ANSWER - holograms, microsoft's version of
augmented reality. Combination of the two. The viewer sees the real world like AR at the same
time sees believable virtual objects.
1st Wave - CORRECT ANSWER - AOL, and other early portals, and early commerce
firms like eBay and Amazon
2nd Wave - CORRECT ANSWER - Google, Facebook, Apple, and Amazon Web Services
3rd Wave - CORRECT ANSWER - Uber, IBM, Internet of Everything
Digital Disruption - CORRECT ANSWER - the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and services
Value Proposition - CORRECT ANSWER - the value delivered by the film to a specific,
targeted customer segment and learn how to create a compelling value proposition
Digital Transformation - CORRECT ANSWER - profound transformation of business and
organizational activities, processes, competencies and models to fully leverage the changes and
opportunities of a mix of digital technologies. "Digital is the application of information and
technology to raise human performance."
artificial intelligence (AI) - CORRECT ANSWER - a sub-field of computer science. Its
goal is to enable the development of computers that are able to do things normally done by
people - in particular, things associated with people acting intelligently.
Cloud Computing - CORRECT ANSWER - storing and accessing data and programs over
the internet instead of your computer's hard drive. The cloud is just a metaphor for the internet.
Exam Questions and CORRECT Answers
The Virtuous Cycle and the Internet Boom - CORRECT ANSWER - Consumer Business
Internet Access -> Web Content -> Popular Fascination
Aftermath of the Internet - CORRECT ANSWER - Scale back and smarten up marketing
expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis on
analytics/ROI and sales funnel
Advanced Connection Devices - CORRECT ANSWER - cell phones to wireless systems-
increase potential online consumer audience. the internet of everything
Internet of Things (IoT) - CORRECT ANSWER - the network of physical objects accessed
through the internet. These objects contain embedded technology to interact with internal states
or external environment. Ex: Apple watch, home pod, alarm systems
Internet of Everything (IoE) - CORRECT ANSWER - Brining together people, processes,
data, and things to make networked connections and information more relevant and valuable than
ever before-turning information into actions that create new capabilities, richer experiences, and
unprecedented economic opportunity for businesses, individual, and countries
4 Pillars - CORRECT ANSWER - people, process, data, and things - builds on top of the
Internet of things with one pillar - things. IoE further advances the power of the internet to
improve businesses and industry outcomes and ultimately make people's lives better by adding to
the progress of the IoT
Virtual Reality (VR) - CORRECT ANSWER - video, audio, and sensors, transported into
the digital environment, immersed in environment. Embedding of graphics into actual settings.
, Augmented Reality (AR) - CORRECT ANSWER - most accepted technology, Pokemon
Go, taking what you see in front of you and overlaying digital components. Takes a person's
view of the real world and adds digital information or data on top of it. (Google Glass)
Mixed Reality (MR) - CORRECT ANSWER - holograms, microsoft's version of
augmented reality. Combination of the two. The viewer sees the real world like AR at the same
time sees believable virtual objects.
1st Wave - CORRECT ANSWER - AOL, and other early portals, and early commerce
firms like eBay and Amazon
2nd Wave - CORRECT ANSWER - Google, Facebook, Apple, and Amazon Web Services
3rd Wave - CORRECT ANSWER - Uber, IBM, Internet of Everything
Digital Disruption - CORRECT ANSWER - the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and services
Value Proposition - CORRECT ANSWER - the value delivered by the film to a specific,
targeted customer segment and learn how to create a compelling value proposition
Digital Transformation - CORRECT ANSWER - profound transformation of business and
organizational activities, processes, competencies and models to fully leverage the changes and
opportunities of a mix of digital technologies. "Digital is the application of information and
technology to raise human performance."
artificial intelligence (AI) - CORRECT ANSWER - a sub-field of computer science. Its
goal is to enable the development of computers that are able to do things normally done by
people - in particular, things associated with people acting intelligently.
Cloud Computing - CORRECT ANSWER - storing and accessing data and programs over
the internet instead of your computer's hard drive. The cloud is just a metaphor for the internet.
