MKTG 4500 exam 3 – Serviss UPDATED
Exam Questions and CORRECT Answers
e commerce sites should have - CORRECT ANSWER - - easy to follow navigation
- good images of products
- fast loading times
- theme and approach that is appealing to target customers
- shopping cart, search bar, sign in, all conveniently placed and easy to use
- contact information
- special offers
- payment options clearly specified
- store finder function of the site is for a multichannel retailer
roles of a website - CORRECT ANSWER - increase sales (commerce) and generate sales
leads
increase awareness and knowledge about a brand
act as hub for content marketing campaigns
,interface with social media accounts
build an online community
provide customer service
(website have the special requirement of closing the sale without assistance from another
channel; must meet requirements for direct response offer)
B2B website - CORRECT ANSWER - marketing and sales must work together
understand target audience, create personas
create right content for the right stage in a buyer's journey
track and measure results
roles in a web team - CORRECT ANSWER - strategy and planning (project leaders)
project management (manager)
info architecture and UI design
graphic design (art director, media specialist)
web technology (app programmers, A/B specialists, webmaster)
site production (content contributes, content researchers)
, TIP
external consultants/free lancers can fill the gap in skills and time available
The Website Development Process - CORRECT ANSWER - (cycle)
establish site objectives
identify and describe target market
design site content and navigation structure
conduct usability tests
deploy and tune site
measure and evaluate site effectiveness
refine and improve site effectiveness
repeat
establish website objectives - CORRECT ANSWER - SMART goals
cascading goals:
company long term objectives
company short term objectives
department short term goals
Exam Questions and CORRECT Answers
e commerce sites should have - CORRECT ANSWER - - easy to follow navigation
- good images of products
- fast loading times
- theme and approach that is appealing to target customers
- shopping cart, search bar, sign in, all conveniently placed and easy to use
- contact information
- special offers
- payment options clearly specified
- store finder function of the site is for a multichannel retailer
roles of a website - CORRECT ANSWER - increase sales (commerce) and generate sales
leads
increase awareness and knowledge about a brand
act as hub for content marketing campaigns
,interface with social media accounts
build an online community
provide customer service
(website have the special requirement of closing the sale without assistance from another
channel; must meet requirements for direct response offer)
B2B website - CORRECT ANSWER - marketing and sales must work together
understand target audience, create personas
create right content for the right stage in a buyer's journey
track and measure results
roles in a web team - CORRECT ANSWER - strategy and planning (project leaders)
project management (manager)
info architecture and UI design
graphic design (art director, media specialist)
web technology (app programmers, A/B specialists, webmaster)
site production (content contributes, content researchers)
, TIP
external consultants/free lancers can fill the gap in skills and time available
The Website Development Process - CORRECT ANSWER - (cycle)
establish site objectives
identify and describe target market
design site content and navigation structure
conduct usability tests
deploy and tune site
measure and evaluate site effectiveness
refine and improve site effectiveness
repeat
establish website objectives - CORRECT ANSWER - SMART goals
cascading goals:
company long term objectives
company short term objectives
department short term goals
