MKTG 4500 Test 1 UPDATED ACTUAL
Exam Questions and CORRECT Answers
When was the concept of the internet established? - CORRECT ANSWER - 1956
Dartmouth Artifical Intelligence conference
When did researchers begin earnest work on the internet? - CORRECT ANSWER - 1960s
What year was growth accelerated for the internet? - CORRECT ANSWER - after 1991
What is the virtuous cycle and the internet boom? - CORRECT ANSWER - 1. consumer
and business internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - CORRECT ANSWER - - fascination with the web also has led to an
infusion of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take root
Boom and Busts Aftermath - CORRECT ANSWER - Scale back and smarten up
marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
, What are two new technologies that will bring forward new opportunities? - CORRECT
ANSWER - 1. advanced connection devices - from smart phones to home wi-fi -- increase
the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
-- don't forget about dial-up! know yuor consumer
What is IoT? - CORRECT ANSWER - Internet of Things (IoT) is the network of physical
objects accessed through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - CORRECT
ANSWER - Google Nest Thermostat notices you're away, it can have your dryer switch to
a refresh mode when your cycle ends so your clothes stay fresh and wrinkle-free
What is IoE? - CORRECT ANSWER - The Internet of Everything means bringing
together people, processes, data, and things to make networked connections and information
more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the
data to impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one device
can be in a completely different format for another, meaning that developers have to spend time
translating these data streams. Example = weather researchers analyzing global trends, and
having to constantly convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell
stories, educate, or amuse - CORRECT ANSWER - True
Exam Questions and CORRECT Answers
When was the concept of the internet established? - CORRECT ANSWER - 1956
Dartmouth Artifical Intelligence conference
When did researchers begin earnest work on the internet? - CORRECT ANSWER - 1960s
What year was growth accelerated for the internet? - CORRECT ANSWER - after 1991
What is the virtuous cycle and the internet boom? - CORRECT ANSWER - 1. consumer
and business internet access
2. web content
3. popular fascination
4. repeat
Boom and Busts - CORRECT ANSWER - - fascination with the web also has led to an
infusion of investment capital
- aggressive, expensive battle for customers doomed many start-ups
- greater discipline and more cost-effective marketing plans allowed the dot-com era to take root
Boom and Busts Aftermath - CORRECT ANSWER - Scale back and smarten up
marketing expenditures
-- focus on customer acquisition costs (ex. free shipping, free merch)
-- renewed emphasis on analytics/ROI and sales funnel
acquisition --> conversion --> retention --> value growth
, What are two new technologies that will bring forward new opportunities? - CORRECT
ANSWER - 1. advanced connection devices - from smart phones to home wi-fi -- increase
the potential online consumer audience
2. faster internet connections bringing marketing messages to the audience more swiftly
-- don't forget about dial-up! know yuor consumer
What is IoT? - CORRECT ANSWER - Internet of Things (IoT) is the network of physical
objects accessed through the internet.
IoT = rail road line, including the tracks and the connections
How can the Google Nest Thermostat improve your day to day activities? - CORRECT
ANSWER - Google Nest Thermostat notices you're away, it can have your dryer switch to
a refresh mode when your cycle ends so your clothes stay fresh and wrinkle-free
What is IoE? - CORRECT ANSWER - The Internet of Everything means bringing
together people, processes, data, and things to make networked connections and information
more relevant and valuable than ever before.
-- IoE is not just about allowing devices to talk to each other, it's about applying analytics to the
data to impact process and change decision making
IoE = The tracks, connections, trains, ticket machines, staff, customers, weather conditions, etc.
With IoE you have to consider all of the data passing between devices. Data between one device
can be in a completely different format for another, meaning that developers have to spend time
translating these data streams. Example = weather researchers analyzing global trends, and
having to constantly convert devices that report in Fahrenheit to Celsius.
Smart Grid would be an example.
True or False: Technology allows for the creation of virtual spaces to display information, tell
stories, educate, or amuse - CORRECT ANSWER - True
